Debi Ward Kennedy . Retail Visual Designer . Retail Visual Merchandiser & Display Stylist .

   * EFFECTIVE JANUARY 1, 2024, I AM OFFICIALLY RETIRED! * My blog remains accessible online to share my decades of experience with readers who find inspiration, ideas, tips, tricks, and re...

http://decodivadebi.blogspot.com/2024/01/effective-january-1-2024-i-am.html

here's a look at something you haven't seen much of on my design blog: the design concepts i create for NON-retail spaces. i've shared a few trade show booth shots before, including the d...

http://decodivadebi.blogspot.com/2023/09/trade-show-booth-concept-design.html

here's a simple tip for seasonal merchandise displays in your store, pop-up, or booth: MOVE IT! relocate existing product to a new shelf, tabletop, or shelf unit to create a fall-centered ...

http://decodivadebi.blogspot.com/2023/08/fall-display-tips.html

.    summer is here (unofficially) and if you haven't done it yet, it's time to refresh shop windows AND online photos for the season. gather up the red, white, and blue products & props in y...

http://decodivadebi.blogspot.com/2023/05/whats-in-your-windows-for-summer-season.html

One of my former clients was a local vintage / antique show. Every three months - once per season - this event took over a local park, filling up with 60+ vendors of vintage and vintage-in...

http://decodivadebi.blogspot.com/2017/03/spring-blooms.html

It's still cold, gray, wet, and miserable....and winter isn't about to let go yet. But are you offering your customers a healthy dose of Spring Inspiration? You should be! Continue reading ...

http://decodivadebi.blogspot.com/2008/01/spring-fling.html

Restyling old products to create a new look - taking something and making it look totally different by combining it with something else, using a different color to set it off, etc. - is somethi...

http://decodivadebi.blogspot.com/2007/01/i-heart-display.html

SO, YOUR HOLIDAY MERCHANDISE DIDN'T SELL LIKE YOU THOUGHT IT WOULD. No problem. No, really.... there's still hope for some of it.  (And no, I don't mean mark it all 90 percent off!) LET'S ...

http://decodivadebi.blogspot.com/2006/12/damage-control.html

I know, it's October... but I'm going there. Are there boxes of Christmas merchandise stacked and waiting for floor space? Most of you are saying YES right about now. RELAX - YOU'VE DONE T...

http://decodivadebi.blogspot.com/2022/10/plan-now-for-holiday-season-success.html

from 2012 to 2017, i worked with and for Rita Reade, the proprietor of the creative vintage business Mammabellarte  and co-founder, along with her sister-in-love, artist Christie Repasy, ...

http://decodivadebi.blogspot.com/2016/08/vintage-fall-display-inspiration.html

The calendar (and the weather!) may still be saying 'summer',  but fall is on the way.... bringing hordes of 'back to school' shoppers out of the pool and into stores. It's time to ca...

http://decodivadebi.blogspot.com/2015/08/back-to-school-windows.html

A SUCCESSFUL RETAIL DISPLAY DOESN'T JUST HAPPEN. it is the result of a combination of knowing the science of retail principles and the art of composition and placement.  Both combine to cre...

http://decodivadebi.blogspot.com/2022/07/before-after-retail-display-solutions.html

Imagine, if you will, Lady Liberty...  stepping down from her pedestal on Ellis Island to enjoy a summer yachting excursion. That, in a nutshell, is the premise behind the summer theme i...

http://decodivadebi.blogspot.com/2014/06/liberty-patriotic-vintage-display.html

Retail Window Display is an art form.... and I've always described what I do as a visual stylist in this way: "I CREATE STILL LIFE PAINTINGS USING DIMENSIONAL OBJECTS INSTEAD OF PAINT OR PA...

http://decodivadebi.blogspot.com/2022/02/artful-spring-window-display.html

Over the past twenty years, I've presented seminars to vintage vendors at an antique show in the Pacific Northwest and at a vintage show in Southern California. I've also written articles abo...

http://decodivadebi.blogspot.com/2009/10/creating-successful-displays-resource.html

Retail display is as much about telling your brand story as it is selling products... This is a January display in the front of a winery gift shop   It's a perfect mix for this 'bridge' s...

http://decodivadebi.blogspot.com/2014/01/winter-display-with-brand-style.html

Did the holiday season do you in? Have you got Winter Woes?  Click on each caption below to view MY TOP 5 TIPS TO INCREASE YOUR 'POST-HOLIDAY' WINTER VISUAL IMPACT! Focus on Winter In ...

http://decodivadebi.blogspot.com/2017/12/top-5-tips-for-winter-displays.html

People always ask me how to create fabulous displays... but the truth is, your visual impact as a business starts BEFORE you ever put products in your store. When I work with clients to des...

http://decodivadebi.blogspot.com/2021/10/five-ways-to-increase-your-brands.html

   summer is here (unofficially) and if you haven't done it yet, it's time to refresh shop windows AND online photos for the season. gather up the red, white, and blue products & props in you...

http://decodivadebi.blogspot.com/2015/06/red-white-blue-whatsinyourwindows.html

IS YOUR SHOP READY FOR SPRING YET? Even if you are buried in a snow drift, THE NEXT SEASON IS WHAT'S ON YOUR CUSTOMERS' MINDS... create interesting and inspiring displays of fresh, new p...

http://decodivadebi.blogspot.com/2014/02/spring-forward.html

ALL of the current search results sending viewers here to my blog are for  RETAIL HOLIDAY DISPLAY IDEAS...  so I've compiled a list of my posts on those subjects for easy access! MY ...

http://decodivadebi.blogspot.com/2019/09/ready-set-holiday.html

I'd like to revisit an archived post, to show you how making a fast, simple but large-scale change can make an incredible impact in your retail displays for the summer season... Come with...

http://decodivadebi.blogspot.com/2017/05/summer-switch-up.html

the 4th edition of the book SPECIALTY SHOP RETAILING released last month, with this revised and expanded edition offering an in-depth education for any retailer. aimed at stores offeri...

http://decodivadebi.blogspot.com/2018/03/new-specialty-shop-retailing-book.html

It's a new year and a chance for a fresh start... DO YOU NEED HELP WITH YOUR STORE OR BOOTH FLOOR PLAN AND DISPLAYS? I offer a 'virtual review' service that EVALUATES THE VISUAL IMPACT OF YO...

http://decodivadebi.blogspot.com/2018/01/let-me-take-look-at-it.html

a while back, I worked with professional artist Sharyn Sowell to redesign and restyle her studio... AN ARTFUL MAKEOVER. we spent a week up in Washington state plotting, planning,  drea...

http://decodivadebi.blogspot.com/2017/11/artful-makeover-published.html