Which elements are you already using, and which do you need to incorporate? BEGINNING = ENERGY + PERSONALIZATION The first 10 seconds of your video sets the tone for how your message is received....
WE’VE LAID OUT ALL OF THE ESSENTIALS FOR YOU! Don’t press record without scanning through these four pillars of making a successful video. The biggest mistake salesmen, (and women), make in s...
https://www.dealerrefresh.com/4-point-checklist-send-next-video/
In 2017, CISCO reported that video will make up 82% of all consumer internet traffic by 2021. If video is a part of your sales and marketing strategy, allow this piece of data to validate all of ...
https://www.dealerrefresh.com/4-reasons-your-videos-are-not-driving-sales/
Dynamically updated ads based on current dealer inventory are one of the hottest ad formats in automotive advertising right now. Not surprising, considering the dramatically improved targeting, r...
https://www.dealerrefresh.com/video-dynamic-ads-facebook-google/
One of the biggest mistakes you can make in sales is front-loading all of your effort. An amateur salesman works really hard to bring customers in and then sell them a vehicle. Once the sale is ...
https://www.dealerrefresh.com/7-expert-post-sale-video-ideas-try-today/
After nearly an entire year of collaborating, designing, and experimenting, I am excited to introduce our latest new media program – The DealerRefresh Roundtable. What began as a series of con...
https://www.dealerrefresh.com/introducing-the-roundtable-show/
Millennials, the term used for the generation born between 1982 and 1997, differ substantially from previous generations when it comes to how they shop. This is equally as true for household item...
https://www.dealerrefresh.com/video-myth-selling-cars-millennials/
Video is king, there’s no way around it. It’s the Tesla of marketing, ruler of the seven kingdoms, the end-all-be-all of content. It sells better, conveys better, and it’s found better. In ...
We watch a lot of videos around here, that goes without saying. Almost 1,000 videos come through on any given Monday, so it’s pretty easy for us to have a grasp on what’s important to car sal...
https://www.dealerrefresh.com/improve-dealership-reviews-video/
If you managed to catch the live webinar with Ian Cruickshank from Speed Shift Media, you were one of the lucky folks to learn how exactly to design a retargeting program to increase return visi...
https://www.dealerrefresh.com/video-how-design-retargeting-program-increase-return-visitors/