Sam Russell, Customer Success Consultant at Avolin, looks at the accelerating importance of search in e-commerce, and highlights how intelligent search tools are critical to ensuring retailers op...
Tim Rentowl, VP Product Management at Avolin, looks at how e-commerce businesses can develop quality content to boost sales. With behemoths like Amazon dominating the market, when it comes to e-c...
You’ve got the core functionality in place on your Magento store. Now you need to enhance your site to increase sales and optimize your customer experience. That’s where Magento extensions he...
https://www.sli-systems.com/blog/best-magento-extensions.html
Every year it seems like just as we start settling into the summer haze, holiday planning kicks into high gear! Since 31.5% of the $343 billion transacted online occurred in the fourth quarter la...
https://www.sli-systems.com/blog/master-2015-holiday-trends-clinch-2016-holiday-sales.html
I have a confession. For more than a decade, SLI has been far too modest about our e-commerce innovations. Perhaps our engineering team has garnered so many patents that they haven’t stopped to...
https://www.sli-systems.com/blog/sli-buyer-engine-heart-powerful-e-commerce-suite.html
As we discussed last week, the purpose of refinements is to allow shoppers to find what they are looking for more quickly. By indicating specific characteristics to narrow down the number of opti...
https://www.sli-systems.com/blog/refining-your-site-navigation-part-2.html
Refinements allow visitors to quickly narrow down their product selections as they travel through your site. This is one of the best ways (aside from using the search box) that visitors express t...
https://www.sli-systems.com/blog/refining-your-site-navigation-part-1.html
User-generated content in the form of ratings and reviews can deliver powerful SEO benefits to your e-commerce site. Many e-commerce platforms, including Magento, now have built-in ratings and re...
https://www.sli-systems.com/blog/consider-the-power-of-user-generated-content.html
In the drive to turn your visitors into buyers, navigation is a critical part of the shopping journey. More than 70% of site visitors navigate their way to the products they have in mind. But if ...
https://www.sli-systems.com/blog/announcing-next-generation-learning-navigation.html
My last blog outlined the main SEO tools that businesses need. Tools like Google Analytics and Webmaster Tools, when set up correctly, help you monitor both the positive and negative factors that...
https://www.sli-systems.com/blog/increase-positive-seo-signals-and-reduce-negative-signals.html
There are hundreds of SEO tools to choose from, but every business should start with two basics: Google Analytics (GA) and Webmaster Tools (WMT). For baseline measurement of your site traffic and...
https://www.sli-systems.com/blog/seo-tools-e-commerce-businesses-need.html
The U.S. Supreme Court opened a new opportunity for merchandising on Friday, June 26. Whether or not you agree with the 5-4 decision making same-sex marriage legal in all 50 states, it’s undeni...
https://www.sli-systems.com/blog/when-lovewins-smart-merchandisers-win.html
There is a compelling correlation between well-ranking webpages and them having user friendly URLs. Therefore, improving your site’s URLs is one of many simple ways you can optimize your SEO. J...
https://www.sli-systems.com/blog/improve-seo-with-user-friendly-urls.html
This is the first post of a blog series on how to improve SEO on your e-commerce site, so it makes sense to start with the basics: some main SEO terms and descriptions of various SEO discipline...
https://www.sli-systems.com/blog/a-review-of-the-basics-seo-terms-principles.html
As a retail executive or e-commerce professional, your goal is to produce more revenue. You want site traffic that is high in quantity, but also in quality – you need it to convert. Search Engi...
https://www.sli-systems.com/blog/the-2015-guide-for-improving-e-commerce-seo.html
Mobile commerce is exploding! The majority of traffic to e-commerce stores is coming from mobile devices (Shopify 2014) and mobile commerce is growing three times faster than overall e-commerce...
Now that more than half of all time spent shopping online is done via mobile devices, mobile commerce is growing three times faster than overall e-commerce. In its “Spotlight on Modern Retail 2...
https://www.sli-systems.com/blog/for-best-seo-check-off-mobile-optimized-site-search-by-apr-21.html
Neil Thomas knows what it takes to grow a world-leading Software as a Service (SaaS) company. In his previous role as Senior Vice President of Worldwide Sales of cloud-based business analytics fi...
Hear in a recent video testimonial how U.S. gourmet food and gifting company Harry & David saw a US$437,000 increase in 2014 sales after implementing SLI’s Site Champion™. Other recent video ...
https://www.sli-systems.com/blog/major-corporations-endorse-sli.html
Aussie retailers Appliances Online and SurfStitch have been picked as equal winners for ‘Best Pureplay Online Retailer’ at the Online Retail Industry Awards (ORIA). The annual awards, which r...
Jason Miller will provide additional insight on this topic at IRCE 2014 at the E-commerce Accelerator Theater, Booth #601. Catch his presentation at 2 p.m. Wednesday, June 11, or at 11 a.m. Thurs...
https://www.sli-systems.com/blog/how-to-drive-sales-from-popular-search-engines.html
This new infographic highlights some of the results from the SLI Systems Global eCommerce Site Search Survey. Click here to download a full report of survey findings.
Want your voice to be heard? It’s survey time again, when SLI Systems asks our network of online retailers and other eCommerce experts to weigh in on their current experiences with site search ...
https://www.sli-systems.com/blog/get-heard-get-prizes-take-our-annual-ecommerce-survey.html
As an eCommerce professional, you’ve likely been preparing for the holiday shopping season for months – deciding which products to feature, planning orders and organizing marketing campaigns....
https://www.sli-systems.com/blog/optimize-your-search-merchandising-for-the-holidays.html
Natural Wellbeing is a site rich with reports, reviews and expert advice about the holistic and natural wellness products they offer. Such quality content can really help move shoppers through pu...
https://www.sli-systems.com/blog/customer-success-natural-wellbeing.html
Buttered Popcorn… Cream Soda… Toasted Marshmallow… most of us have favorite likes or dislikes when it comes to Jelly Bellies. And it’s nice to be able to order those favorites from Jelly ...
https://www.sli-systems.com/blog/sweet-success-with-jelly-belly.html
This is first in a series of success stories on eCommerce sites that are growing their business with advanced site search. See live presentations of these stories at the SLI Theater at IRCE June ...
https://www.sli-systems.com/blog/reason-to-party-203-more-conversions.html
Terry Costa, VP of Marketing at SLI Systems, spoke last night at the Search Marketing Expo (SMX) in San Jose, Calif., on how to improve your eCommerce site’s search engine optimization (SEO). ...
https://www.sli-systems.com/blog/sli-at-the-search-marketing-expo.html
Here’s our infographic from our 2013 eCommerce survey results, showing top resolutions and goals for online retailers in the New Year. You can find the full results of our 2013 survey here.
https://www.sli-systems.com/blog/2013-ecommerce-resolutions-infographic.html
SLI Systems just released our latest eCommerce survey and infographic, which illuminates new trends about online retailers’ priorities for the coming year, as well as for this holiday shopping ...
https://www.sli-systems.com/blog/surprising-results-from-slis-ecommerce-survey.html
This month, we have a tip on boosting conversions from people who land on your product pages from searches via Google and other Internet search engines. The tip is to show a tailored product bann...
SLI Systems Blog, Guest Post Contributed by: Steve Warren, Vice President of Business Development, Fifth Gear Every retail transaction has a lifecycle. In ecommerce, that lifecycle includes four ...
https://www.sli-systems.com/blog/4-stages-of-a-great-shopping-experience.html
Last week it was announced that Google’s search suggestion feature is being updated. The major changes are: You will see results and ads in the suggestions, along with the keyword suggestions (...
https://www.sli-systems.com/blog/will-google-suggest-mess-up-referral-stats.html
We will be at the SMX Sydney conference in Australia this week. To find our more about the event check out http://www.searchmarketingexpo.com.au/.
Yesterday we released a podcast interview with our customer Ian MacDonald from Century Novelty. During this interview Ian talks about how he started off as a stock boy while he was at school a...
https://www.sli-systems.com/blog/interview-with-ian-macdonald-from-century-novelty.html
Today we announced that Jelly Belly are using SLI’s Learning search and Site Champion. We’ve also released an interview with Jason Marrone, Jelly Belly’s e-commerce marketing manager. The ...
Last week we announced that Lighting by Gregory, one of the largest lighting and ceiling fan distributors in the U.S., has seen some impressive results from using our Learning Search site search ...
https://www.sli-systems.com/blog/lighting-by-gregory-sees-sales-light-up-with-sli.html
I spotted this post touting the benefits of mining your site search. It’s a point I’ve made before but it’s valuable and worth repeating – your site search logs are a fantastic source for...
https://www.sli-systems.com/blog/mining-your-site-search.html
Marketing Sherpa released a Search Marketing report today. It contains some interesting information about search marketing but – also, a lot of information about internal search (aka site sear...
https://www.sli-systems.com/blog/marketing-sherpa-search-marketing-report.html