Great news! More than three-quarters (78 percent) of marketers have implemented a content strategy. The not-so-great news? Only half (53 percent) of marketers have a documented content marketing ...
https://www.seo-e.com/content-marketing-management/documented-content-strategy-plan.htm
Last updated on February 8th, 2021 Your content rocks. You know it. Your coworkers know it. Maybe even your boss knows it, too. But does your target audience know it? Content promotion and distri...
https://www.seo-e.com/social-media/promote-content-social-media.htm
In case you still need to hear this in 2021, blogging is important. In addition to engaging your target audience and generating new leads, a well-rounded blog is packed full of high-value keyword...
https://www.seo-e.com/content-marketing-management/ideal-blog-post-frequency.htm
Creating high-quality content is hard work. Everything from the research to the writing to the editing requires concentrated effort and attention to detail. So it’s understandable that when som...
https://www.seo-e.com/link-building-2/guest-blogging-benefits.htm
If you’re like most businesses, you and the marketing team are always looking for ways to generate a new stream of leads or revenue. An ebook might seem like just the ticket! It’s true that l...
https://www.seo-e.com/content-marketing-management/ebook-marketing-strategies.htm
Last updated on May 29th, 2020 You made the wise decision to invest in producing high-quality content for your website, and now you want to know if it’s actually working. But which metrics matt...
https://www.seo-e.com/content-marketing-management/content-marketing-analytics-metrics.htm
In the era of “fake news” and “alternative facts,” many content marketers (including myself) have been asking the following question: What responsibility do content marketers have to ensu...
https://www.seo-e.com/content-marketing-management/fact-checking-fake-news.htm
“If you build it, they will come.” Or will they? While this often-quoted “Field of Dreams” quote brings back fond childhood memories for many of us, any person with even a little marketin...
https://www.seo-e.com/online-marketing/cro-marketing-benefits.htm
Have you ever heard a word or phrase so much that it loses its meaning altogether? As marketers, we’re often guilty of overusing buzzwords so much that our brains sort of shut down when we hear...
https://www.seo-e.com/content-marketing-management/what-is-content-marketing.htm
Last updated on April 21st, 2018 Want to know the secret to making your business grow, getting that big raise, and having a happier and more successful work life? Us too. If you do already know, ...