Advertisers need to speak to diverse audiences and adtech companies need to enable them to do so if the digital advertising industry is to be successful at its core goal: connecting advertisers w...
https://streetfightmag.com/2022/10/31/why-diverse-talent-is-key-to-digital-advertising-success/
Constellation, a SaaS company that offers technology-enabled marketing and manages hyper-targeted campaigns at scale, is expanding. The post Constellation Announces Global Expansion, Plans to E...
QR codes' influence on adtech will not end with Coinbase's Super Bowl campaign. I checked in with Frank Maguire, VP of insights and strategy at programmatic adtech company Sharethrough, to discus...
https://streetfightmag.com/2022/03/23/how-qr-codes-are-advancing-adtech/
The time is ripe for advertisers to take control of their data to make more powerful connections with consumers while improving transparency, engagement, and ROI. As advertising decision makers d...
https://streetfightmag.com/2022/01/27/putting-power-back-in-the-hands-of-advertisers-this-year/
ID solutions for the open web are going to be invaluable for publisher monetization, so in 2022 collaboration will dramatically increase. ID partners in 2021 operated in the identity arena like a...
https://streetfightmag.com/2021/12/15/2022-will-reshape-the-future-of-ad-tech/
The types of adtech companies receiving funding will shift. Winning the post-cookie identity race offers an enticing multibillion-dollar opportunity. Anxiety is high among publishers and tech fir...
https://streetfightmag.com/2021/08/27/ad-tech-isnt-dying-amid-privacy-changes-its-transforming/
Constellation Agency CEO and co-founder Diana Lee immigrated to the US at five and endured a rough-and-tumble childhood, watching her parents get robbed repeatedly. But to the extent that anyone ...
It’s impossible to have any certainty about the de facto cookieless targeting solution of the future or what solutions will emerge from Google’s privacy sandbox. But what is clear is that the...
https://streetfightmag.com/2020/09/16/the-one-where-adtech-and-martech-get-married/
Brands like P&G are placing new demands on agencies and media providers for increased transparency and accountability, which in turn has led to significant advances in areas like viewability. The...
https://streetfightmag.com/2017/11/07/why-carrier-data-is-the-key-to-unlocking-mobile-verification/
“When you look at the shifts taking place in the ecosystem, there’s such a focus on data for so many smart reasons from a marketer’s perspective,” says NinthDecimal CEO David Staas. “Th...