Industry CRMs are highly verticalized solutions. Despite their value, companies are slow to adopt them. Learn why you should consider them.
https://www.forrester.com/blogs/when-to-migrate-to-an-industry-crm/
Enterprise customer service solutions support customers over a breadth of channels and manage inquiries to SLAs. Embedded AI will make agents more productive and effective.
Great customer service sets companies apart, and you leave money on the table if you don’t meet your customers’ expectations of engagement. Business and IT leaders understand the economics of...
https://www.forrester.com/blogs/learnings-from-the-q1-2024-customer-service-wave/
Learn the four biggest challenges enterprise business applications can mitigate to fast-path your intelligent enterprise technology strategy.
Shareholders demand profitable, responsible revenue growth. Buyers expect you to deliver value at every step of the sales process. And sellers expect to be prompted to the best actions and steps ...
https://www.forrester.com/blogs/introducing-forresters-new-sales-force-automation-sfa-wave/
GenAI in CRM will make your front office more productive, help deliver better customer experiences, and unlock new revenue opportunities. Learn more in this post.
https://www.forrester.com/blogs/how-gen-ai-will-reshape-crms-value/
Every year, our clients at Forrester ask us about trends in customer relationship management (CRM) adoption. To help us answer these questions, Forrester fielded a survey to ask CRM decision-make...
https://www.forrester.com/blogs/forrester-data-shows-high-crm-adoption-but-low-satisfaction/
Industry CRM is a clear choice in economic downturns for companies that are looking to get sustainable value from their tech investments. Our data at Forrester backs this up: Industry solutions g...
https://www.forrester.com/blogs/introducing-the-financial-services-crm-vendor-landscape/
Uncover how to reduce tech debt in your CRM operations by understanding your CRM footprint, the CRM vendor landscape, and mapping a strategy to business outcomes.
https://www.forrester.com/blogs/how-to-reduce-tech-debt-in-your-crm-operations/
Companies must make decisions to modernize while navigating a challenging economic climate. They must balance the need for speed and agility against cost pressures. They must balance the need to ...
https://www.forrester.com/blogs/industry-crm-is-a-clear-choice-in-economic-downturns/