This week, A-list Hollywood talent including Mark Wahlberg, Scarlett Johansson and John Legend, pitched marketers on their creative projects at the Way Upfronts, ADWEEK has learned from a source ...
We all have our favorite singers and bands that we love listening to and going to see in concert. However, most people are unaware of how these musicians were discovered and the process behind cr...
https://www.adweek.com/creativity/journey-to-stardom-insights-songwriter-evan-bogart/
Live from New York... it's Sunday night? Saturday Night Live is celebrating the big 5-0 in 2025, and NBC is marking the occasion with a weekend-long celebration culminating in a three-hour specia...
https://www.adweek.com/convergent-tv/nbc-fall-lineup-following-strikes/
In this episode of Brave Commerce, Ben Goodwin, co-founder, CEO and formulator of Olipop, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the challenges and strategies in...
https://www.adweek.com/brand-marketing/brave-commerce-flavor-health-soda-olipop/
As the worlds of digital trading and connected TV converge, some buyers and adtech firms are using attention metrics, already being adopted by digital publishers, to justify CTV pricing and judge...
https://www.adweek.com/convergent-tv/attention-measurement-ctv-strategies/
The neighborhoods are dusty and desolate, the weather is foul and the inhabitants are sketchy at best--dupe sales, public urination and violent thuggery are common. The cuisine, if it can be call...
https://www.adweek.com/creativity/travel-ad-debunks-cold-war-cliches-in-pitch-perfect-satire/
Growing up, I had little to no idea what I wanted to do when I got older. What I did know from a very young age, however, was that I needed to make money to buy the things I wanted that my parent...
https://www.adweek.com/agencies/want-a-leg-up-in-the-ad-industry-start-in-the-restaurant-business/
Warner Bros. Discovery will address marketers next Wednesday at its TV upfront presentation in Madison Square Garden, where ad buyers will be eager to hear the latest offerings coming to Max and ...
https://www.adweek.com/convergent-tv/wbd-upfront-2024-max-jon-steinlauf/
The sports marketing landscape in 2024 is laden with opportunity for those willing to adjust their game plan. At the first ADWEEK Brand Play Sports Marketing Summit, held at the National Basketba...
Artificial intelligence influencers offer a cost-effective, continuous presence on social media, and save time for brands running user-generated content campaigns. However, the rise of synthetic ...
https://www.adweek.com/media/how-creator-agencies-prepare-for-a-deepfake-summer/
The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn't stopped Formula 1 sponsors from adopti...
https://www.adweek.com/brand-marketing/brands-f1-las-vegas-grand-prix/