HOW TO BUILD A PROFESSIONAL LIVESTREAMING SETUP AT HOME FOR $500 — $2,000. WE WENT FROM EVERYONE HAVING A PODCAST TO EVERYONE HAVING A LIVE STREAM. HERE’S HOW TO STAND OUT. As CEO of K...
AS SEEN ON HBO’S VICE NEWS TONIGHT https://medium.com/media/6675242ae0cebade832d9b565a9b8eb0/href My Brief Thoughts on Nike’s New JUST DO IT Campaign Featuring Colin Kaepernick. was ori...
AL BELLO VIA GETTY IMAGES How to apply the Amazon “Day One” philosophy to go long — and win. Brands tend to operate out of fear of losing — losing market share; losing shelf ...
https://ianschafer.com/modern-brands-play-offense-510e0c0eac46
WHY PLATFORMS ARE BECOMING THE NEW ENTERTAINMENT BATTLEGROUND, AND OUR FEEDS THE NEW CABLE TV. “Nobody wants to know what you’re having for lunch.” That was pretty much everyone’s re...
https://ianschafer.com/boring-our-feeds-to-death-fa8b7eec279c
Watch me tackle the future of the media and advertising industries in less than 30 minutes with Social Media Week founder, Toby Daniels. https://medium.com/media/9154720d5a28f60ec95e27211a343e71...
https://ianschafer.com/the-future-of-everything-at-social-media-week-ny-2017-110e6bc4bab7
AFTER 10 YEARS OF DOING CES, I’VE PUT TOGETHER SOME OF MY MOST COMMONLY GIVEN ADVICE ON HOW TO GET THE MOST OUT OF IT. Hydrate. Constantly. Water, lotion, even saline nasal spray. Keeps the ...
https://ianschafer.com/how-to-hack-ces-like-a-pro-e1a713e4dc67
If you woke up feeling helpless, lost, or unable to explain to your kids what just happened, I hope this can help. The last thing any institution, country, or civilization does before they tak...
Multiple sources (The New York Times , CNBC ) are reporting that Facebook is getting a lot more serious about blocking ad blockers, at least on the desktop web. Some quick thoughts on this: T...
https://ianschafer.com/facebook-drops-an-ad-blocking-hammer-7f87ab51e014
I can’t begin to express how angry, disappointed, embarrassed, and appalled I am after reading this. This is the same argument about “identity politics”. Screw that. There are groups of pe...
https://ianschafer.com/im-with-her-s-all-of-you-b9db4b27e6b5
Snapchat @ Cannes Lions 2016. Above photo courtesy of Kurt Wagner @ Recode. I’ve just returned from the Cannes Lions Festival of Creativity and while there was a lot of great work to be s...
https://ianschafer.com/cannes-lions-2016-what-you-missed-even-if-you-were-there-3bf0df534934