Here’s a bit of trivia to use with your non-marketing friends: the word podcast comes from the combination of two words: iPod + broadcast. The former is in reference to the early 2000s Apple mu...
For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead gener...
With more and more people regularly using online platforms to search for the products and brands they engage with, it’s a given that businesses need to pursue the digital route to promote their...
https://www.convinceandconvert.com/content-marketing/video-marketing-statistics/
Most writers focus more on generating new posts than analyzing what they've already created, and that's a shame: Your old content is a huge asset. The post How to Recycle Old Content to Increas...
https://www.convinceandconvert.com/content-marketing/recycle-old-content/
I’ve been fortunate enough to be in the content world for just over a decade. I may have gotten my start in social, but I know what fed the machine. In that time, I had never been to Conten...
https://www.convinceandconvert.com/content-marketing/3-key-takeaways-from-content-marketing-world/
SEO is one of the youngest marketing disciplines out there, and it’s also incredibly fast-paced. It looks almost nothing like what it did when we started. While the fundamental principle remain...
https://www.convinceandconvert.com/content-marketing/seo-trends/
Did you know there are nearly five billion active internet users globally? Well, that accounts for 69% of the world’s population. It also means there is a ton of opportunity for your business t...
“Pivot quickly” is not a directive that marketers in the financial services industry would call typical. In an old school industry, with no shortage of compliance guardrails and regulatory re...