Pickens County Progress Jasper, Georgia CREATE The Pickens Progress recently used a Themed Special Section (TSS) from Metro to streamline production of a successful Health & Wellness supplem...
Following the downturn of pandemic times, Jessica finds ways to generate more revenue are ...
Sean Dunlap’s success in a tiny market like Franklin County, Mississippi, should show us all that creativity and innovation is always appreciated and will sell in any market.
Even the most penny-pinching of business owners can seldom say “no thanks” to a promotion that involves boosting a community’s youngsters. Watch a recording of this webinar here.
Our newspaper has a president in our corner. We have for years. Ulysses S. Grant lived in Galena for roughly a year before the Civil War. He worked in the leather goods shop run by his two brot...
http://www.nnafoundation.org/your-community-your-spokesperson
The National Newspaper Association Foundation's 2022 Better Newspaper Advertising Contest, Better Newspaper Editorial Contest and Newspapers and Education Contests are open the NNA members and no...
By Ed Henninger Design Elements All newspapers run special sections. It’s part of our routine. For some, it seems, there’s a special section every other week. For others, not so much. Mos...
http://www.nnafoundation.org/make-your-special-sections-special
I’ve been a travelin’ man who has visited hundreds of community newspapers, and I think it’s safe to report that a majority of papers are publishing a community guide for their town or coun...
Question’s to myself: Are special sections really needed in community newspapers? Shouldn’t the focus be on effective advertising that runs in the flow of the regular news pages? Aren’t spe...
There are still a few publishers who remember the years when the greatest share of a paper’s display advertising simply walked in the door. There’d be a full-page slick from National Foods or...
Get Real! There’s a fantastic future for community newspapers that think outside the box and own their market. The days of selling only traditional run-of-paper advertising are over. Today’s ...