30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic Video and display formats are not the type of ad you think of when...
30-second summary: Experts have told us for a few years that SEO and public relations (PR) need to merge Are SEO and PR really integrating “in the wild”? In case you too searched the web abo...
https://ebusiness-strategies.com/research-the-integration-of-seo-and-pr/
30-second summary: Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP is a necessity for Google fr...
https://ebusiness-strategies.com/is-google-moving-towards-greater-search-equity/
30-second summary: Progressive web apps (PWAs) offer app-like experiences without requiring users to download anything from an app store PWAs are also much less of a burden for developers than n...
30-second summary: The PPC world is ever-changing. Today’s trends may not be in the picture tomorrow People will start focusing more on the buyer’s journey and use it to its full potential A...
https://ebusiness-strategies.com/three-critical-ppc-trends-to-watch-for-in-2021/
30-second summary: Google networks can be tricky when deciding which ones are best for your goals and budget Three tips that will help you to utilize the networks strategically You first need to...
https://ebusiness-strategies.com/how-to-best-utilize-the-networks-within-google-adwords/
30-second summary: Around one-fifth of all keywords trigger a featured snippet 99% of all featured snippets tend to appear within the first organic position and take over 50% of the screen on mo...
https://ebusiness-strategies.com/data-backed-insights-on-featured-snippet-optimization/
30-second summary: The pandemic has caused major shifts in the way that advertisers operate, making it more critical than ever to be able to prove ROI and make every ad dollar count The inabilit...
https://ebusiness-strategies.com/how-measurement-will-evolve-in-2021/
30-second summary: While Shopify is one of the most popular platforms for ecommerce businesses, the CMS has a number of issues that can be problematic for SEO Best SEO practices generally apply ...
https://ebusiness-strategies.com/four-common-seo-problems-with-shopify-and-how-to-fix-them/
30-second summary: Faced with global pandemic-triggered lockdowns, millions of businesses had to move their operations online Creating this “digital transformation” marketing strategy consis...
https://ebusiness-strategies.com/eight-platforms-helping-small-businesses-in-digital-transformation/