Creative – ExchangeWire.com

DAIVID – a global platform that helps advertisers measure and improve the effectiveness of their content at scale – has hired Kantar’s former chief scientist Mitch Eggers.  Mitch, who sp...

https://www.exchangewire.com/blog/2024/04/29/former-kantar-chief-scientist-mitch-eggers-joins-global-creative-effectiveness-platform-daivid/

Ogilvy UK Vice Chairman Rory Sutherland has joined global creative effectiveness platform DAIVID as a strategic advisor. A leading figure within the ad industry for more than 35 years, Sutherla...

https://www.exchangewire.com/blog/2024/04/17/ogilvy-uk-vice-chairman-rory-sutherland-joins-global-creative-effectiveness-platform-daivid-as-strategic-advisor/

On today’s news digest: UK Drafting AI Regulations; OpenAI Opens Tokyo Office; Adobe Working on Generative Video AI  Following in the footsteps of the EU earlier this year, the UK has starte...

https://www.exchangewire.com/blog/2024/04/17/uk-drafting-ai-regulations-openai-opens-tokyo-office-adobe-working-on-generative-video-ai/

Equativ, the global independent ad tech company, today (April 15th, 2024) announced the latest enhancements on Equativ Buyer Connect (EBC), a self-serve curation platform built for control and si...

https://www.exchangewire.com/blog/2024/04/15/equativ-enhances-curation-offering-to-drive-greater-addressability-in-a-changing-identity-landscape/

Amid the generative AI revolution, how are advertisers using the new tech to enhance creativity? We explore how AI is being harnessed, and how ad tech is benefiting. The Generative AI Revolutio...

https://www.exchangewire.com/blog/2024/04/10/creativity-in-the-age-of-generative-ai-how-does-ad-tech-benefit/

Increasingly-sophisticated AI tools are driving a renewed focus on dynamic creative optimisation, as marketers look to further leverage their datasets. To that end, in this contributed article, J...

https://www.exchangewire.com/blog/2024/03/20/how-marketers-can-elevate-creative-performance-with-ai-driven-format-optimisation/

How do agencies maintain an effective balance between creativity and data-driven strategies? We hear from Emily Hart, digital director at AKA UK. The question of utilising both data and creativ...

https://www.exchangewire.com/blog/2024/03/19/striking-the-balance-agencies-mastery-of-creativity-and-data-driven-tactics/

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, today (March 13th, 2024) announced the rollout of advance...

https://www.exchangewire.com/blog/2024/03/13/clinch-unveils-unique-ctv-creative-performance-insights/

RAAS LAB, the platform that delivers hyper-relevant targeting and creative for stronger cookieless advertising, today (March 6th, 2024) announces the strategic appointment of Guy Jackson as chief...

https://www.exchangewire.com/blog/2024/03/06/raas-lab-primed-for-operational-expansion-with-appointment-of-guy-jackson-as-chief-commercial-officer/

RAAS LAB, the platform that delivers hyper-relevant targeting and creative for stronger cookieless advertising, today (February 20th, 2024) announces two key appointments, Paul Blackledge as chie...

https://www.exchangewire.com/blog/2024/02/20/raas-lab-bolsters-ai-led-contextual-creative-optimisation-capabilities-with-cto-chief-architect-appointments/