Lightspeed GMI Blog

2019 was a year of tremendous growth and change for us, where the industry took note and recognised us for our approaches to data quality, innovation, leadership and I&D. We not only moved ...

https://info-profiles.kantar.com/welcome-to-2020

In building the Kantar Profiles Network, we had a clear aim: helping brands and marketers to better understand their audiences. This commitment has been central to the development of our larg...

https://info-profiles.kantar.com/five-reasons-kantar-profiles-network-0

Today users of research data and insights are regularly – and maybe unwittingly - confronted by a tradeoff between speed, quality and cost whilst juggling the need to move faster with tight...

https://info-profiles.kantar.com/steps-to-generate-quality-data

Our main goal in research is to better understand the audiences that impact our business decisions. And to do this, it's important to reach a representative group of engaged people. 

https://info-profiles.kantar.com/accessing-the-already-connected-consumer

The biggest misconception since the launch of GDPR is the belief the European legislation, published in May 2018, changed the landscape of privacy and security. However, what it actually did was ...

https://info-profiles.kantar.com/connecting-data-sources-with-security

In a time when choice is rife for consumers and disruption produces new opportunities regularly, understanding the factors that help or hinder your brand to be chosen by customers is vital. I...

https://info-profiles.kantar.com/brand-buying-loyalty-which-types-of-products-and-services-do-consumers-go-back-to-again-and-again

This article was first published by Admap Magazine in August 2019 A “selfie” can now open a bank account. In some places, anyway. In June, Natwest, part of the Royal Bank of Scotland...

https://info-profiles.kantar.com/selfies-chatbots-and-the-state-of-mobile-banking

Do you want to optimise your product development? Improve your market share? Achieve growth? I mean, of course you do, who wouldn’t? But, at the same time, you’re finding this challengi...

https://info-profiles.kantar.com/conjoints-in-healthcare-research-not-always-as-easy-as-abc

Kantar  takes a deep dive into 5% rotating category rewards programs. We explore how effective quarterly promotions are in generating transactions for the top players – and how these leadi...

https://info-profiles.kantar.com/exploring-5-rotating-category-rewards-programs

We’re getting creative with research. Classic quantitative and qualitative techniques no longer fit every research project, whether that be due to time, budget or resources. Thankfully, tec...

https://info-profiles.kantar.com/using-chatbot-technology-to-enhance-audience-understanding