While online platforms debuted AI upgrades for users and advertisers, streaming startups touted ways to use visual AI and machine learning.
Data collaborations are popping up more and more in conversations with advertisers and publishers, but what exactly are they?
In recent years, talent management and content production have been two of esports organizations’ most successful revenue streams. Fixated is similarly producing original content and using it t...
Roku, Samsung and Vizio each used their NewFront presentations to introduce new ad options that go beyond the standard 15- and 30-second interstitials.
While TikTok’s future in the U.S. hanging in the balance, agencies are already adjusting social media plans and preparing contingencies with clients and influencers – despite not hearing a lo...
When it comes to sponsored posts featuring influencers on Instagram, images actually perform better than short-form videos.
Ads took center stage today in Google’s antitrust trial, as the U.S. Dept. of Justice sought to show the search giant as the only player in a game with rising prices.
The day covered a number of key topics core to the case including search market landscape, search quality, alternatives options for users.
On the last day of the IAB’s four-day NewFronts event, social platforms like Meta and TikTok pitched their short-form video offerings to advertisers – and the latter social media platform add...
Google's Privacy Sandbox needs some work before publishers say they're willing to dedicate time and attention to testing further.
Pharma clients used to be wary of the creator economy. Why are they now throwing caution to the wind?
Measurement and attribution are common pain points for advertisers looking to track campaign performance in retail media. They're pain points that CVS Media Exchange, CVS’s retail media arm, wh...
Connected TV and digital out-of-home are playing a bigger role in upcoming elections and politics – especially for smaller agencies looking to place clients' dollars.
Jordan Shlachter, head of measurement and insights, Activision Blizzard Media With 3.4 billion players actively gaming, advertisers have a unique opportunity to connect with a vast, engaged audie...
This is the third installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine which ad ...