Don't let expenses associated with direct mail scare you away — many mailers earn an outstanding return on investment. In many ways, direct mail can appear more expensive than digital marketi...
https://gundersondirect.com/2-reasons-direct-mail-is-worth-the-investment/
The post The Marketer’s Guide to Direct Mail Response Attribution appeared first on Gunderson Direct .
https://gundersondirect.com/the-marketers-guide-to-direct-mail-response-attribution/
A customer's journey begins with awareness, climaxes with a purchase, and hopefully continues to repeat purchases and evangelism. Direct mail can make each stage more likely your leads will take ...
https://gundersondirect.com/the-role-of-direct-mail-at-each-stage-of-a-customers-journey/
The post Yes, You Can Cross-Sell with Direct Mail appeared first on Gunderson Direct .
https://gundersondirect.com/yes-you-can-cross-sell-with-direct-mail/
In the dynamic marketing world, where strategies constantly evolve, direct mail campaigns are a valuable means for businesses to connect with their target audience. Despite its enduring effective...
The post What Is Trigger-Based Direct Mail Marketing? appeared first on Gunderson Direct .
https://gundersondirect.com/what-is-trigger-based-direct-mail-marketing/
The post Using Direct Mail to Drive Site Traffic appeared first on Gunderson Direct .
https://gundersondirect.com/using-direct-mail-to-drive-site-traffic/
The post 6 Ways to Use Direct Mail to Win Back Previous Customers appeared first on Gunderson Direct .
https://gundersondirect.com/6-ways-to-use-direct-mail-to-win-back-previous-customers/
Despite their differences, the goals of email and direct mail are similar and some of the techniques can crossover between the two channels. Email and direct mail marketing have a lot in common...
https://gundersondirect.com/email-marketing-tricks-to-boost-direct-mail-performance/
The post The Next Revolution in Direct Marketing is Here: PostReminder appeared first on Gunderson Direct .
https://gundersondirect.com/the-next-revolution-in-direct-marketing-is-here-postreminder/