Selling Handcrafted Jewelry

Thank you to everyone who's been reading this blog for years!  In an effort to keep our resources in one location, the blog has moved to: http://www.MarketingJewelry.com  You can see all o...

http://marketingjewelry.blogspot.com/2013/05/weve-moved.html

One of the most critical thinkers in persuasion today is Robert Cialdini, whose research and writing on persuasion has boiled down persuasion into 6 principles that you must know if you want to a...

http://marketingjewelry.blogspot.com/2012/12/the-science-of-persuasion-do-you-really.html

If you're like me, you're a creature of habit. And creatures of habit notice when things change. So it was when I went to a website where I've been ordering the same refill for my weekly cal...

http://marketingjewelry.blogspot.com/2012/11/sale-fail.html

Stefanie Somers As many of you know who have been reading my advice for any amount of time, I am a HUGE fan of custom orders. It shows the customer trusts you, and that kind of trust can las...

http://marketingjewelry.blogspot.com/2012/11/4-keys-to-profitable-commissioned.html

Bead Manager Pro jewelry management software. A jewelry-maker wrote to me yesterday about how to manage her jewelry selling business more effectively. "I would like to keep better track of...

http://marketingjewelry.blogspot.com/2012/10/why-we-love-bead-manager-rpro.html

The headline of this blog has been attributed to the legendary hockey player Wayne Gretzky.  The difference between achieving success or not depends on your willingness to take action.  ...

http://marketingjewelry.blogspot.com/2012/10/you-miss-100-of-shots-you-dont-take.html

A business in my area opened up a few months ago. So as not to directly identify it, I'll disguise the specifics ...  imagine it was a small boutique. To show just how exclusive they were, t...

http://marketingjewelry.blogspot.com/2012/10/how-to-go-out-of-business-in-hurry.html

Take this little test: Think about a restaurant you really love, but where you also had at least one bad experience. In your mind, re-tell the story about the bad experience. For me, it wa...

http://marketingjewelry.blogspot.com/2012/07/what-cockroach-can-teach-you-about.html

I did a leadership development program for a corporate client last week at Walt Disney World in Orlando, FL. What an amazing place! The training of the employees (known there as "Cast Members...

http://marketingjewelry.blogspot.com/2012/07/what-you-can-learn-from-disney-smile.html

In response to a suggestion I made to send hand-written thank-you notes with her orders, a jewelry maker told me about a website that will send electronic thank-you notes (and other kinds of note...

http://marketingjewelry.blogspot.com/2012/04/how-not-to-send-thank-you-note.html

Marketing your handcrafted jewelry doesn’t have to cost an arm and a leg. In fact, it doesn’t have to cost anything! Here are 17 opportunities to market your jewelry that don’t cost a...

http://marketingjewelry.blogspot.com/2012/04/17-free-ways-to-market-your-handmade.html

If you're operating your jewelry business from your cell phone, that makes Verizon, AT&T, T-Mobile and Sprint lick their chops! Why? Because the more successful you become, the more people c...

http://marketingjewelry.blogspot.com/2012/03/why-verizon-at-t-mobile-and-sprint-dont.html

“Using testimonials -- quotations from satisfied customers and clients -- is one of the simplest and most effective ways of adding punch and power to brochure, ad and direct mail copy,” says...

http://marketingjewelry.blogspot.com/2012/03/how-to-use-testimonials.html

If you've been reading this blog, you know the only thing I like more than a good customer service story is a bad one. Most of the bad ones mentioned here happened to me, and now, for your re...

http://marketingjewelry.blogspot.com/2012/03/wrinkles-no-charge.html

It’s amazing to get paid for your jewelry, isn’t it? How many things in life bring you joy to create and are easily shared with others and exchanged for money? It’s exciting to think abo...

http://marketingjewelry.blogspot.com/2012/03/isnt-this-great.html

With each order for an information product sent from my office, I hand write and send a thank-you note. I timed it. It takes 45 seconds for each one. How much does that personal note mean?...

http://marketingjewelry.blogspot.com/2012/01/get-personal-say-thanks.html

HERE ARE SOME IDEAS on how to sell more of your handcrafted jewelry at jewelry shows, home parties, trunk shows and other live events (these apply to almost any face-to-face selling you do): ...

http://marketingjewelry.blogspot.com/2012/01/theres-no-business-like.html

One of the most common questions I get is how to handle prospective customers who balk at your prices. The reality is that not everyone standing across from you or shopping at your website is ...

http://marketingjewelry.blogspot.com/2011/12/why-you-should-avoid-bargain-hunters.html

I get e-mails all the time from subscribers who are looking for a graphic designer, a website expert, a great e-mail marketing tool or a really good buttercream. Here are the service provider...

http://marketingjewelry.blogspot.com/2011/12/resources-for-you-from-my-private.html

Many of you have a newsletter or regular email that you send out to your client or prospect list. Here are some tips for writing effective marketing emails: 1. ASK A QUESTION IN THE SUBJECT LIN...

http://marketingjewelry.blogspot.com/2011/12/tips-for-enewsletters-and-email-updates.html

Do you feel passionately about making jewelry? Are you in love with this amazing field? And does it show when you talk about your work? I have the good fortune of talking with jewelry maker...

http://marketingjewelry.blogspot.com/2011/12/are-you-still-in-love-with-jewelry.html

I glanced at twitter earlier this week and was surprised to see a jewelry maker remark, after what was apparently a pretty good day of selling online, “Why are people still buying jewelry ...

http://marketingjewelry.blogspot.com/2011/12/dont-ask.html

In this video tutorial, I explain how handcrafted jewelry makers can increase sales using "risk reversal," which is pretty much like it sounds! If you have questions or thoughts about it, post...

http://marketingjewelry.blogspot.com/2011/12/using-risk-reversal-to-boost-handmade.html

I've been involved in the marketing field for almost 30 years, and in that time I've seen amazing things I call "psychic" marketing. Things that defy rational explanation, but which are powe...

http://marketingjewelry.blogspot.com/2011/11/do-you-believe-in-psychic-marketing.html

Handcrafted jewelry makers -- like professional baseball players --sometimes get into slump where it seems they can't do anything right. Even when it appears you are in a rut, there may be area...

http://marketingjewelry.blogspot.com/2011/10/feeling-discouraged-you-might-be.html