History changes slowly and then overnight. A mere two years ago, the early publicly-available generative AI models from OpenAI, Microsoft, Google looked like curiosities–intriguing but plagued ...
https://streetfightmag.com/2024/03/15/embracing-ai-in-media-and-advertising/
Digital and traditional media can work together. Traditional efforts often drive users to search engines, websites and social media platforms. If you own the SERP for your brand, you’ll be able...
https://streetfightmag.com/2017/10/04/4-ways-to-track-traditional-local-media-using-digital/
Tony Haile, until recently the longtime CEO of the highly regarded online-analytics site Chartbeat, is planning to launch a new subscription site that doesn’t try to convert readers from free t...
Trying to predict how popular VR will become is difficult because the most accessible virtual experiences so far, like those achieved with Google Cardboard and the New York Times’ “360 videos...
"Fake news" is actually about stories written to win clicks (and potentially do harm). Losing the focus on this accurate definition to spin and political jockeying creates a challenge for the bus...
https://streetfightmag.com/2017/04/13/what-we-talk-about-when-we-talk-about-fake-news/
The company recently created a division for new ventures and appointed as its CEO a publishing executive with deep experience in marketing and sales — Peter Newton, who will also continue as CE...
https://streetfightmag.com/2016/10/19/gatehouses-peter-newton-we-want-to-own-more-local-newspapers/
The newspaper's in-house digital agency has grown to 70 client businesses that provide a significant share of the estimated $40 million of annual revenue that doesn't originate within the walls o...
Nearly one-third of the respondents in Street Fight's survey who also said that local media and content was important for their marketing were thinking about such cross-channel programmatic. Inte...
https://streetfightmag.com/2016/08/01/survey-demand-for-multichannel-programmatic-is-promising/
Audience analytics firms Parse.ly aims to give community news sites the same kind of in-depth information that platforms like Facebook provide about how users are responding – and not respondin...
A recent report had mixed emotions about the future of community news. So should publishers despair, or is there promise of sunlight behind the lowering clouds? We spoke with Nic Newman, digital ...
https://streetfightmag.com/2016/07/21/leader-of-reuters-institutes-bleak-news-report-we-can-do-it/