Will Francis

David Ogilvy, the legendary advertising executive, shared his wealth of knowledge in the famous “How to create advertising that sells” ad. Though originally published decades ago, the pricele...

https://willfrancis.com/11-timeless-copywriting-tips-from-david-ogilvy/

Stay ahead in the fast-paced world of digital marketing with my curated list of the 12 Best Digital Marketing Podcasts to Keep You Sharp in 2024. Whether you’re a seasoned marketer or just star...

https://willfrancis.com/12-best-digital-marketing-podcasts-to-keep-you-sharp-in-2024/

Deep Learning Weekly Overview Deep Learning Weekly acts as a comprehensive news hub for everything connected to deep learning. Stay updated on significant industry advancements, such as emerging ...

https://willfrancis.com/best-ai-newsletters-for-2024/

Many of us love to share our favourite food moments. Social media has become a perfect home for restaurant businesses, in particular Instagram and TikTok where visuals are everything. A recent st...

https://willfrancis.com/12-best-restaurants-on-social-media/

Social media is increasingly being used by travellers to research their next holiday, using platforms like Instagram, TikTok and Facebook to get a feel for destinations. A hotel’s digital footp...

https://willfrancis.com/best-hotels-on-social-media/

It’s like TikTok is made for travel brands – short-form video gives viewers immediate access to a range of destinations and experiences. But who are the best travel brands on TikTok? And what...

https://willfrancis.com/14-best-travel-brands-on-tiktok/

In the rapidly evolving world of digital marketing, it is crucial for businesses to track and analyze their performance. Marketing Key Performance Indicators (KPIs) are essential tools that help ...

https://willfrancis.com/marketing-kpis-examples-your-guide-to-measuring-success/

In today’s world, where consumers are bombarded with marketing messages at every turn, it’s more important than ever to differentiate your brand and make an impact. Enter Simon Sinek’s Gold...

https://willfrancis.com/start-with-why-applying-the-golden-circle-to-your-marketing/

Introduction to SMART Goals In the world of digital marketing, setting goals is crucial for success. But not all goals are created equal; some are vague and ambiguous, while others lack direction...

https://willfrancis.com/what-are-smart-goals-ultimate-guide-and-how-to-use-them-in-digital-marketing/

Here we’re going to show how to add TikTok transitions to your videos, and which ones you should be trying right now. What are transitions? Video transitions are the effects that cut from one c...

https://willfrancis.com/7-trending-tiktok-transitions-you-need-to-try/