Samuel Scott

The speaking business events world has returned! For 2024, I am mainly giving talks on these themes. You can click on the name of a talk for more details. Interested in an appearance? Visit my sp...

https://www.samueljscott.com/2023/11/16/announcing-my-keynotes-for-2024/

My new column is live in The Drum: Columnist Sam Scott offers an admittedly unusual lesson into market segmentation through the prism of Britpop. ParkLife, forget it, this is MarketingLife. We’...

https://www.samueljscott.com/2023/11/02/im-starting-a-britpop-band-to-teach-b2b-marketers-about-the-importance-of-segmentation/

My new column is live in The Drum: AI or BS? How to tell if a marketing tool really uses artificial intelligence Amid the giddy excitement about artificial intelligence, chronicled in our latest...

https://www.samueljscott.com/2023/03/30/ai-or-bs-how-to-tell-if-a-marketing-tool-really-uses-artificial-intelligence/

My new column is live in The Drum: Digital attribution is dead! Les Binet tells us why marketers need econometrics in 2023 The Drum columnist Samuel Scott recently fell down a rabbit hole and int...

https://www.samueljscott.com/2023/02/23/digital-attribution-is-dead-why-marketers-need-econometrics-in-2023/

My new column is live in The Drum: It’s time to fact check the big pandemic trends predictions The Drum columnist Samuel Scott’s been keeping tabs on dozens of trends predictions made by busi...

https://www.samueljscott.com/2023/01/04/its-time-to-fact-check-the-big-pandemic-trends-predictions/

My new column is live in The Drum: 20 years after the birth of sports streaming, here’s what marketers need to know today As the World Cup reaches its climax, and 20 years on from the birth of ...

https://www.samueljscott.com/2022/12/12/20-years-after-the-birth-of-sports-streaming-heres-what-marketers-need-to-know-today/

I have no idea what will happen with Twitter, but I have created a new account on Mastodon. Want to jump the queue with an early invitation there? Here’s a link: https://mastodon.social/invite/...

https://www.samueljscott.com/2022/11/20/my-new-account-on-mastodon/

My new column is live in The Drum: How digital marketing is directly contributing to climate change The planet is on fire – and digital marketing is partly to blame, argues columnist Samuel Sco...

https://www.samueljscott.com/2022/09/21/how-digital-marketing-is-directly-contributing-to-climate-change/

My new marketing column is live in The Drum: As a columnist for The Drum, Samuel Scott has pulled no punches on what marketers need to do to fix their promotion mix. But saying is one thing, doi...

https://www.samueljscott.com/2022/07/27/this-is-what-happens-when-marketing-theory-meets-the-real-world-in-a-tech-startup/

My new marketing column is live in The Drum: Cryptocurrencies started to gain popularity long before last week’s release of a ‘shill price list’ for influencer promotion. In his new column...

https://www.samueljscott.com/2022/05/04/crypto-influencers-getting-paid-in-dollars-reveals-the-industrys-sleaziness/

My new column is live in The Drum: Marketers rarely get what they pay for, the Gannett ad debacle was just the latest Samuel Scott takes a look at the recent news that newspaper giant Gannett gav...

https://www.samueljscott.com/2022/03/28/marketers-rarely-get-what-they-pay-for-the-gannett-ad-debacle-was-just-the-latest/

Two columns today! First, my new column in The Drum on what NFTs actually are. The truth behind NFTs – and what marketers really need to know about the craze Columnist Samuel Scott wanted to un...

https://www.samueljscott.com/2022/02/24/the-truth-behind-nfts-russias-media-strategy/

My new column is live in The Drum: In 2022, should B2B content marketers focus more on advertising? Many B2B marketers focus on ‘content’ rather than advertising, but is that the best thing t...

https://www.samueljscott.com/2022/01/14/in-2022-should-b2b-content-marketers-focus-more-on-advertising/

My new column is out in The Drum: Who got 2021’s marketing predictions right – and absolutely wrong? In the return of his end-of-year tradition, columnist Sam Scott scores some of the most no...

https://www.samueljscott.com/2021/12/17/who-got-2021s-marketing-predictions-right-and-absolutely-wrong/

Last month, I returned to the world of speaking with a brand new keynote in Biarritz in southwestern France. The text and deck are on this page here. The full, 40-minute video is below. (Don’t ...

https://www.samueljscott.com/2021/11/18/new-keynote-video-brand-purpose-in-a-schizophrenic-consumer-world/

My new column is live in The Drum: The world is in the middle of a supply chain crisis that is delaying shipments and clogging many ports. In his latest Promotion Fix column, Samuel Scott reminds...

https://www.samueljscott.com/2021/11/04/supply-chain-crisis-a-reminder-of-marketings-forgotten-priority-place/

The world has watched in horror as the Taliban conquered Afghanistan and defeated the US and NATO in a war that began after 9/11 and lasted two decades. In this extra edition of The Promotion Fix...

https://www.samueljscott.com/2021/08/30/the-talibans-new-three-pronged-pr-strategy-is-a-temporary-ruse/

My new column is out in The Drum: Euro 2020’s two biggest lessons for marketers and media planners While he was watching Euro 2020 and hoping that England would bring it home, columnist Samuel ...

https://www.samueljscott.com/2021/07/12/euro-2020s-two-biggest-lessons-for-marketers-and-media-planners/

The post As m-commerce takes the world contactless, should agencies follow suit? appeared first on Samuel Scott .

https://www.samueljscott.com/2021/06/24/as-m-commerce-takes-the-world-contactless-should-agencies-follow-suit/

My new column is live in The Drum: Why Snap should abandon Spectacles but keep augmented reality The bespectacled Samuel Scott says glasses have never been cool (and don’t get him started on VR...

https://www.samueljscott.com/2021/05/25/why-snap-should-abandon-spectacles-but-keep-augmented-reality/