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- Feed Preview Content Marketing All-Stars by News360
Content Marketing All-Stars Q&A: Brooks Thomas of Southwest Airlines
Tell great stories. Southwest takes that often heard—and extraordinarily effective—advice to heart. The airline excels at creating content that engages, compels, and inspires. Over and over...
Content Marketing All-Stars Q&A: Anton Rius of 10,000ft
Content from companies that tackle complex problems can still be engaging and accessible for audiences. A great example of this is 10,000FT . The resource and management platform excels at crea...
Content Marketing All-Stars Q&A: Allison Chesky of Resy
What’s the key to Resy’s content success? Focus. The restaurant reservation app’s pieces have a clear goal – helping consumers find where to dine – which gives them the clarity an...
Content Marketing All-Stars Q&A: Anu Verma of Care/of
Care/of truly gets content. The innovative health and wellness brand consistently creates beautiful, compelling pieces that engage audiences and further the mission of the brand. Recently we ...
Content Marketing All-Stars Q&A: Matt Hayes of Leesa
When Leesa launched, the e-commerce firm made a commitment to donate one mattress for every ten sold, to plant a tree for every order received, and to donate time and money to organizations that ...
Content Marketing All-Stars Q&A: David L. Smith of Mediasmith
GSD&M If you want to know where digital marketing is headed, there may be no one better to ask than David L. Smith. Smith, the CEO and Founder of Mediasmith, has been a longtime pioneer of ne...
Content Marketing All-Stars Q&A: Claire Cronin of Virgin Atlantic
What does digital content with a personality look like? It looks exactly like what Virgin Atlantic is doing these days. The airline has truly mastered the art of creating pieces that are funn...
Content Marketing All-Stars Q&A: Eva Taylor of Hootsuite
No company understands the importance of effective digital content better than Hootsuite. Given that the firm specializes in providing social media marketing and management tools, it is essenti...
Content Marketing All-Stars Q&A: Jeff Martinez of FedEx
The content of FedEx is as global as its business. The multinational delivery services firm produces a wide-range of compelling marketing collateral for every region of the world, tailoring the...
Content Marketing All-Stars Q&A: Joshua Coon of Kodak
Want to see modern content marketing at its best? Then take a look at what a company founded in 1888 is doing. Kodak, the storied imaging and technology firm, has been at the forefront of the f...
Content Marketing All-Stars Q&A: Whitney Drake of GM
How do you tell the story of a multi-billion-dollar, multi-national company that has been around for over a hundred years? That is the challenge facing the Communications team at General Moto...
Content Marketing All-Stars Q&A: Alicia Tillman, CMO of SAP
Alicia Tillman, the recently appointed Global CMO of SAP, is a true marketing all-star. Tillman, who previously served as the CMO of SAP Ariba and held various executive leadership positions ...
All-Star Q&A: Doug Michelman and Tracy Palmer of Sprint’s 1Million Project
Compelling brand content can not only help the bottom line, it can help the world. Case in point is Sprint’s 1Million Project . The charitable corporate initiative from the telecom giant ai...
Content Marketing All-Stars Q&A: William Mattiace of Nissan North America
As with so many other areas, corporate communications/public relations has been transformed by digital. Gone are the days when the field mainly involved crafting press releases for journalists....
Content Marketing All-Stars Q&A With Katie Riddle of Pace
How do you create content that spurs audiences to purchase? Katie Riddle is the perfect All-Star to tackle that question. As a content strategy lead at Target she found innovative ways to use v...
Content Marketing All-Stars Q&A With Steve Rubel of Edelman
Want to truly understand how content is changing? Then you need to listen to Steve Rubel. As Chief Content Strategist at Edelman, Rubel spends his days identifying and explaining the rapid shif...
Content Marketing All-Stars Q&A: Noah Mallin of MEC Wavemaker
Which fresh content marketing platforms and tactics should you be keeping a close watch on? How can your brand make the most of these approaches? To find out what’s hot in content marketing �...
Content Marketing All-Stars Q&A: Forrest Dylan Bryant of Evernote
Is it possible for a brand to succeed at scale with new content marketing tactics? Absolutely. For proof, just check out what Evernote is doing. The organizational/productivity platform has...
Content Marketing All-Stars Q&A: Daniele Kohen of Neo@Ogilvy
How is content marketing changing? Which trends are already having a major impact in 2017? Which will matter most in the years ahead? This summer, we’ve been chatting with some of the smartes...
Content Marketing All-Stars Q&A: Gary Stein of Eleven
What is the current state of content marketing? Which emerging formats and platforms should brands be keeping a close eye on? Where are things heading? To answer these questions, we turned to o...