Many B2B marketing leaders expect a modest bump in budget in 2024. Our newly released planning guide offers data-backed insight on how best to use that increased budget.
https://www.forrester.com/blogs/driving-predictable-growth-in-unpredictable-times/
Claiming a stake in revenue production has greatly improved the status of the marketing organization — and the CMO — in B2B companies. But without swift change, some of that hard-won strategi...
https://www.forrester.com/blogs/cmos-can-unlock-new-value-with-lifecycle-revenue-marketing/
As forces converge to drive B2B marketing to a higher purpose, marketing leaders must evolve from brand stewards, lead generation machines, and sales supporters in order to fulfill it.
https://www.forrester.com/blogs/are-you-ready-to-step-up-to-b2b-marketings-new-destiny/
Most B2B marketing leaders are not as innovative as they think they are. Join us at Forrester’s B2B Summit North America — an in-person and digital experience happening June 5–7 — to lear...
https://www.forrester.com/blogs/presumed-innovative-until-proven-guilty/
Learn how the Forrester Customer Lifecycle Framework helps B2B and B2C business leaders — enterprisewide! — calibrate what are too often internally focused processes instead of the customer�...
An array of forces has expanded the remit of B2B marketing organizations. Anticipating these five trends can help marketing leaders and teams meet the moment.
2020年的大部分时间里,B2B营销专家对于预测当下都无从下手。去年我们在公共卫生、社会和商业方面经历了前所未有的动荡,也是在该背景下以往�...
Both business buyers and B2B sellers are increasing their participation in marketplaces. As the shift continues, companies that have experience of and actual success in marketing on marketplaces ...
https://www.forrester.com/blogs/revenue-marketers-ignore-e-channels-at-their-peril/
Because it’s hard to insert a real-time press interview into my daily schedule in a window that meets most press deadlines, I deliver a lot of my interviews via emailed responses to questions. ...
https://www.forrester.com/blogs/insights-from-the-cutting-room-floor/
The business effects of the COVID-19 pandemic will be with us for years. However, the consequences of the pandemic are not identical for all companies. Different industries and firms face dispara...
https://www.forrester.com/blogs/b2b-leaders-must-adjust-marketing-and-cx-spending/