As a search marketer, you have your tactics on lock. You know how effective search is for intent-based marketing. But paid search has limits, for while it’s unmatched for capturing intent, it s...
https://digitalmarketingdepot.com/webcast/seeing-connected-tv-through-a-search-marketer-lens
In a world where consumers are inundated with brand messaging everywhere they look, an audience-first approach to Connected TV advertising is critical. If you need some support on this front, d...
https://digitalmarketingdepot.com/whitepaper/your-guide-to-connected-tv-audience-strategy
Diving into a new advertising channel might seem like a daunting task, but it doesn’t have to be. A great place to start is by developing a solid campaign strategy that aligns with your unique ...
https://digitalmarketingdepot.com/whitepaper/your-guide-to-building-campaigns-on-connected-tv
A/B testing is a strategy in which marketers compare two or more variations of a specific component of their campaign. When done intentionally, A/B testing provides data-backed insights to inform...
https://digitalmarketingdepot.com/whitepaper/how-to-set-up-a-successful-a-b-test-for-connected-tv
Gone are the days when television advertising was just for the Nikes and Coca Colas of the world. With the invention and increasing popularity of Connected TV (CTV), businesses of all sizes can e...
https://digitalmarketingdepot.com/whitepaper/how-to-grow-your-business-with-connected-tv
Getting started is often the hardest part. And when you see the impact CTV can have on your performance marketing strategy, there’s no time to waste. So MNTN made it simple — use the checkli...
Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements...
The digital marketing landscape continues to evolve rapidly as new technologies and platforms emerge, allowing marketers to innovate and adapt their strategies to meet the changing demands of con...
Google announced some time ago that the 3rd party cookie would stop being supported by Chrome before the end of 2024. But all the drama around this topic has been lost in the sea of artificial in...
https://digitalmarketingdepot.com/webcast/2024-the-end-of-the-third-party-cookie-so-what-now
Marketers are under pressure to meet their 2023 goals and prove the value of their efforts. Over 320 B2B marketing professionals in the U.S. and U.K. were surveyed about how they are using data t...
https://digitalmarketingdepot.com/whitepaper/2023-marketing-data-impact-report