ThinkOnlineNow

With 75% of businesses planning to increase social media spend this year, there is no doubt that more and more companies understand the need to capitalize on what has become an increasingly cri...

http://www.thinkonlinenow.com/2012/08/how-to-become-social-business.html

Praetorian Group has always aimed to lead the way when it comes to new ways to reach the public safety audience online, so we’re excited to introduce pre-roll video ads to our inventory and...

http://www.thinkonlinenow.com/2012/05/tips-and-specifications-for-effective.html

Many media companies are struggling to grow their businesses and maximize revenue in today’s tough economic environment. This past November, I was asked to present the Praetorian story at the I...

http://www.thinkonlinenow.com/2012/01/jumpstarting-your-media-business-in.html

Most of the companies we talk to focus exclusively on how many fans they have on their Facebook page when measuring social media success. But the ‘like’ has always been a crude and limited me...

http://www.thinkonlinenow.com/2012/01/how-to-measure-marketing-roi-on.html

As our nation commemorates 9/11, mourning those we lost, celebrating acts of heroism and considering how our country has changed, I wanted to take a moment and encourage everyone to reflect on th...

http://www.thinkonlinenow.com/2011/09/911-remembrance-and-praetorian.html

Check out the recent coverage we received in BtoB Magazine. This case study focuses on our successes and strategies in regards to Facebook, in particularly our social media reach on FireRescue1....

http://www.thinkonlinenow.com/2011/08/praetorian-group-recognized-for-social.html

As an entrepreneur, I've used 'little bets' throughout my career and would credit the strategy as one of the key factors driving the success of the Praetorian Group. Peter Sims, a longtime busin...

http://www.thinkonlinenow.com/2011/04/book-review-power-of-little-bets.html

I'm proud to announce that our company, the Praetorian Group has been named one of seven national finalists for the 2011 U.S. Chamber of Commerce DREAM BIG Small Business of the Year Award . W...

http://www.thinkonlinenow.com/2011/03/praetorian-group-named-one-of-seven.html

As advertising options online proliferate, B2B marketing continues to evolve into a significantly more sophisticated and complex endeavor.  What’s the value of an impression?  An audience?  ...

http://www.thinkonlinenow.com/2011/02/customer-lifetime-value-and-return-on.html

We are pleased to announce that The Praetorian Group  has been named one of Inc. Magazine’s fastest-growing companies of 2010. Praetorian Group came in at number 1,929 on the list  for the...

http://www.thinkonlinenow.com/2010/10/praetorian-group-named-among-list-of.html

In business, I'm a big proponent of the "customer comes first" concept. So are customers – most top companies have a reputation for placing customer interests foremost. Unfortunately, in web d...

http://www.thinkonlinenow.com/2010/07/not-putting-customer-first.html

For the second year in a row, one of our flagship websites has been included in BtoB Magazine's annual list of "10 Great Media Sites". This year, www.FireRescue1.com was recognized as the top s...

http://www.thinkonlinenow.com/2010/07/firerescue1com-named-to-2010-list-of-10.html

No matter how good a design firm or designer may be, they should always present you with multiple design options for the look and feel of your site. Too often, a designer will fall in love with t...

http://www.thinkonlinenow.com/2010/07/you-are-presented-with-only-one-design.html

Web design companies often sell you on the big picture and latest technology. And you really can’t blame them. They are trying to differentiate themselves against their competition and establis...

http://www.thinkonlinenow.com/2010/07/web-design-warning-signs-3-focusing-on.html

I'm proud to announce that our company, the Praetorian Group, won big at this year's WPA Maggie Awards thanking home awards for Best Web Publication - FireRescue1 and Best Web Column - PoliceOne...

http://www.thinkonlinenow.com/2010/06/firerescue1-wins-maggie-for-best-online.html

A Content Management System, or “CMS” as it is frequently called in the industry, is crucial to effective ongoing management of your Web site. In its most simple format, a CMS allows you or m...

http://www.thinkonlinenow.com/2010/06/web-design-warning-signs-4-no-content.html

A staging site is a mock version of your site that is used to test and revise pages before they are live on your real web site. If your web designers do not include a staging web site in their pl...

http://www.thinkonlinenow.com/2010/05/web-design-warning-signs-5-no-staging.html

Praetorian Group CEO Alex Ford was quoted in a recent cover story for BtoB Magazine about lead generation. In the article, he touches on the challenges of dealing with customers whose primary me...

http://www.thinkonlinenow.com/2010/04/challenges-of-lead-generation-in-b2b.html

Sitemaps have two separate but related functions in Web design. An HTML sitemap on your site can help your users see the extent of your content and navigate easily. An XML sitemap helps search en...

http://www.thinkonlinenow.com/2010/03/web-design-warning-signs-6-no-sitemap.html

Distinct page titles and meta tags are two of the most important elements that search engines like Google and YAHOO! rely on to differentiate the pages on your site and present them to their user...

http://www.thinkonlinenow.com/2010/03/web-design-warning-signs-7-no-distinct.html

As we saw in my last post , web design goes hand-in-hand with search engine optimization. If your prospective designer doesn’t want to talk SEO, you definitely have a web design red flag. Both...

http://www.thinkonlinenow.com/2010/02/web-design-warning-signs-8-no.html

Far too often I see important text on our clients’ sites being represented as an image. Good Web development firms stay away from using images for text because they know that Google, Yahoo and ...

http://www.thinkonlinenow.com/2010/01/web-design-warning-signs-9-text_06.html

This is the first in a series of 10 posts that address the top signs that you have a terrible Web design firm. At my company we often get asked the question of what to look for in a Web design fi...

http://www.thinkonlinenow.com/2009/12/web-design-warning-signs-10-no-ongoing_18.html

From what we are seeing, not only within our markets but across the b2b media space as a whole, the move from print to online is continuing to accelerate despite the current economic environment....

http://www.thinkonlinenow.com/2009/10/acceleration-of-print-dollars-moving.html

It’s not often that a major industry publication recognizes your flagship Web site as best in class. I’m pleased to announce that PoliceOne.com has been included by BtoB’s Media Business M...

http://www.thinkonlinenow.com/2009/10/policeonecom-named-as-one-of-10-great.html