It’s a hard topic to write, being somebody who is so focused in on helping dealerships allocate MORE money into digital strategies, to come out with such a revolting and nearly contradicting ar...
https://forum.dealerrefresh.com/the-truth-why-facebook-ads-are-costing-dealers-thousands/
Not the best way to awaken my inactive forum account. But I thought I’d be the first one to report it here. Seems some digital vendors are not prepared for it, which could disrupt your advertis...
https://forum.dealerrefresh.com/urgent-special-ad-category-what-it-means-for-the-future-of-facebook/
One of the universal truths I’ve found in auditing the digital advertising budget for dealers is that they overspend in many areas (third-party classifieds, paid search) and underspend in paid ...
People rely on Facebook reviews because of their accuracy over time. Of course, not every single review reflects perfectly the customer experience, but an aggregate review score quickly tells new...
“Facebook was built to bring people closer together and build relationships.” Who would have thought that this pleasant idea could make businesses question so much of what they thought they k...
https://forum.dealerrefresh.com/dont-scared-facebooks-new-algorithm-heres-dealership-can-handle/
You Can’t Cut Your Way to Market Share Growth It’s a flattening vehicle market – I get it – but, you simply cannot cut your way to market share growth. Of course, you also can’t keep th...
https://forum.dealerrefresh.com/cant-cut-way-market-share-growth/
I write a lot about the processes that help dramatically increase appointment shows, drive up closing percentages and generate additional gross; but what about those dealers and salespeople who a...
I’m Tired of Hearing That Car Dealers are ‘So Behind the Rest of the World!’ It seems everywhere you turn in automotive you hear how behind dealers are compared to every other industry when...
https://forum.dealerrefresh.com/im-tired-hearing-car-dealers-behind-rest-world/
Can a $100 Chatbot Really Replace 2 BDC Agents? Before I answer the question posed in the title, let’s agree on a few things: Facebook is not going away; Most of your customers are already t...
https://forum.dealerrefresh.com/can-chatbot-replace-bdc-agents/
In a down market, one Ford dealer needed a way to increase their overall market share and reduce the amount of pump-in sales lost to competitors. By leveraging the technique of matching sales dat...
https://forum.dealerrefresh.com/pump-up-market-share-social-incentives/