TV advertisers are turning their focus to 2024 planning with (cautious) optimism. With technology as an ever-present catalyst – and as tested trends accelerate to full steam – this year promi...
https://www.nyinterconnect.com/the-forces-that-will-shape-tv-advertising-in-2024/
As marketers, we understand the importance of targeting, measurement, and shifting allocations to achieve long-term success. However, when we exclusively focus on conversion-based marketing, we r...
https://www.nyinterconnect.com/digital-fatigue-from-sugar-high-to-lost-customers/
In the ever-changing world of TV advertising, it's important to have a resilient and efficient ad spend foundation to ensure brand success. By adopting strategies that maximize ROI and extend the...
https://www.nyinterconnect.com/3-ways-to-maximize-value-with-your-tv-ad-spend-in-any-economy/
NYI's VP of Advanced Advertising, New Business, and National Sales, Jason Swartz, provides a fresh perspective on advertising strategies by taking a closer look at the new TV landscape and its ac...
https://www.nyinterconnect.com/how-tv-advertisers-can-stay-visible-by-following-the-audience/
If Americans aged 50+ were their own country, they’d be the third-largest economy in the world. According to the AARP ‘Longevity Economy Outlook’ report, consumers aged 50 and up contribute...
https://www.nyinterconnect.com/the-undertapped-power-of-the-50-consumer/
NYI’s case study featuring Nissan USA took home top honors for Outstanding Use of Attribution at the 2023 Cynopsis Measure Up Awards on June 14.
There are many worthwhile charities and organizations that are integral to the New York area. This week, NYI got together to support one of our favorite initiatives: The Billion Oyster Project!
https://www.nyinterconnect.com/nyi-takes-a-field-trip-volunteering-at-the-billion-oyster-project/
NYI's Director of Advanced Platforms, Jim McGraw, sat down with MediaVillage sports podcast host, Justin Paura, to discuss all the excitement surrounding the MLB and how the New York market helps...
https://www.nyinterconnect.com/theres-nothing-like-summer-baseball-in-new-york/
After a particularly turbulent three years, today’s travel brands are ready and eager to capitalize on the tremendous surge in traveler optimism in 2023. As they do, one thing is clear: times h...
https://www.nyinterconnect.com/5-new-tv-advertising-realities-that-are-a-boon-to-travel-marketers/
MediaVillage sports podcast host, Justin Paura, sat down with Jeff Starr, NYI's Digital Sales Manager, to discuss all the excitement surrounding the Stanley Cup Playoffs and why this series is so...
https://www.nyinterconnect.com/unmatched-action-of-the-stanley-cup-playoffs-with-nyis-jeff-starr/