In many organizations, the sales and marketing teams often find themselves at odds over the quality of leads being passed along the sales pipeline. A common refrain from sales teams is that marke...
1. Getting Attention of a Potential Customer Getting the attention of potential customers is primarily about capturing their attention and making them aware of your product or service. Here are s...
https://melih.com/turning-a-potential-customer-into-a-qualified-lead/
In an appointment-driven sales model, understanding the journey of a qualified lead through the AIDA (Attention, Interest, Desire, Action) framework is crucial for both marketing and sales teams....
In the realm of sales, strategies and methodologies play a pivotal role in achieving success. One of the fundamental debates in sales management revolves around the choice between activity-based ...
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What is Malware/Ransomware? Malware/Ransomware is a legitimate code (within context of the CPU instructions) doing illegitimate things. So Code is legit because CPU understands and executes the c...
https://melih.com/malware-ransomware-malware-ransomware-problem/
There are, in the main, two security postures in Cyber Security: 1-Allow ALL, deny BAD 2-Allow Good, deny REST Today the vast majority of cybersecurity world works with: (1) Allow ALL, deny BA...
Its 10pm night time…..someone knocks on your door…you answer the door….a total stranger……you invite this stranger in…….ask him to sit on your sofa……he is sitting there……it n...
https://melih.com/guilty-proven-innocent-new-standard-cybersecurity-posture/
As a tech incubator and a CEO one of the most important tasks I have is to train, educate and arm people with the ability to continually improve their tasks. How do I teach this to them? Is there...
https://melih.com/continually-improve-structured-approach-deming-cycle/
EndPoint Protection: (AV, NGAV, EPP etc) Is like your doors, windows, gates that protect your property. It stops unwanted people from coming into your home. What to look for in Endpoint Protec...
https://melih.com/endpoint-protection-endpoint-telemetry-explained/