My first position out of Art Center College of Design was with Saul Bass in Hollywood. As you may know, Saul was a pioneer in defining corporate identity as a strategic marketing discipline. His...
https://leadercreative.com/who-or-what-inspired-you-to-become-the-designer-you-are-today/
There exist innumerable reasons why a company decides to change its corporate identity. Perhaps the identity has become dated and is inconsistent with the company’s strategic marketing objectiv...
Since 1872, Ringling Bros. and Barnum & Bailey’s Circus has leveraged its slogan, “The Greatest Show on Earth” to international renown. But back in the early ‘60s, along came the state ...
https://leadercreative.com/theres-snow-business-like-snow-business/
Until recently, the name “Berkshire Hathaway” was important and familiar almost exclusively to Wall Street, stakeholders and business blogs. But now, a stroll through a suburban neighborhood ...
Interesting article in the October 6 New York Times. A business consulting service, How, is suing Chobani, a yogurt manufacturer, for promoting a tagline, “How Matters.” I’m certainly no at...
An important part of the Hawaiian Airlines’ image revitalization was the replacement of the airline’s aging interisland fleet of DC-9s with the new Boeing–717. Lindon Leader was asked to de...
https://leadercreative.com/hawaiian-airlines-livery-voted-no-1-in-the-world-for-2014-by-designair/
Earlier this year, Lindon Leader was an honoree at the 5th Annual Tribeca Disruptive Innovation Awards in New York City. The Tribeca Disruptive Innovation Awards, inspired by the Harvard Business...
https://leadercreative.com/leader-honored-with-tribeca-disruptive-innovation-award/
Do you follow a set process in order to solve your briefs and to get new design ideas? (Long before the launch of Leader Creative’s blog, students, young designers and just regular folk inter...
For over forty years Federal Express has led the industry it pioneered. Over this period, the company has met some serious challenges to its market leadership. This entry will discuss four such c...
The following appeared in volume 2, number 1, of “Dimension,” the design journal of SEGD (Society for Environmental Graphic Design) in tribute to the late Los Angeles graphic designer, John F...