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- Feed Preview Digiday
How publishers are optimizing their tech stacks to enhance addressability
John Martin, senior director, publisher growth solutions, PubMatic Audience addressability has gained renewed urgency as Google finally started deprecating third-party cookies in Chrome. Now, pub...
CMA’s latest on Google’s Privacy Sandbox sparks doubt among ad execs
The CMA has more concerns than ever. The latest report outlines over 79 of them — quite a leap from the 39 listed in the January update.
AI Briefing: How Perplexity plans to win over enterprise and regular users with AI search
Flush with new funding, the AI search startup hopes to build more momentum with a new offering called Enterprise Pro.
Media Buying Briefing: Media.Monks looks to settle internal infighting with a new COO
Sir Martin Sorrell's agency network is feeling the effects of an internal fracas among the founders of the agencies S4 has acquired and, per sources, it's affecting the agency's ability to operat...
Walmart and Roblox are teaming up to make virtual e-commerce a reality
Roblox first teased the launch of e-commerce during November’s Roblox Investor Day, and the Walmart experience is a pilot test that will run through the month of May. During the pilot test, Rob...
Amazon, Apple, Oracle rumored to be potential TikTok buyers if ByteDance is forced to sell
The rumor mill is in full force despite ByteDance stating it would rather shut down the app in the U.S. than sell it.
Digiday+ Research deep dive: Brand marketers grow their YouTube spending while agency marketers cut back
When it comes to social media marketing, YouTube doesn't always get as much attention as its Meta, TikTok and X counterparts. But brands are actually increasing their marketing spend on the platf...
MediaMath has signed dozens of SSPs, including former short-changed creditors, after ad tech’s biggest bankruptcy
Trading partners such as Magnite, PubMatic, and Index Exchange have returned as part of the DSP's relaunch under the Infillion banner.
Earnings from social and search players signal that AI will be a long-play investment
Giants like Google, Meta and Microsoft say investors and advertisers might have to wait longer for AI to generate a better return on investment.
Camila Cabello es la nueva imagen de BACARDí, la estrategia de marketing de la marca es una explosión del Caribe
La cantante cubana Camila Cabello compartió con sus más de 65 millones de seguidores en Instagram el video del comercial de su nueva asociación con BACARDí, en el clip de 30 segundos se respi...
Speculation continues to swirl over a possible WPP breakup
Sources moot a potential sell-off of individual agency assets as the agency holding group pushes ahead with turnaround plan.
X’s latest brand safety snafu keeps advertisers at bay
For all X has done to try and make advertisers believe it’s a platform that’s safe for brands, advertisers remain unconvinced, and the latest headlines don’t help.
Google’s third-party cookie saga: theories, hot takes and controversies unveiled
Digiday has gathered up some of the juiciest theories and added a bit of extra context for good measure.
Ahead of Euro 2024 soccer tournament, brands look beyond TV to stretch their budgets
Media experts share which channels marketers are prioritizing at this summer's Euro 2024 soccer tournament and the Olympic Games.
Why some publishers aren’t ready to monetize generative AI chatbots with ads yet
Monetization of generative AI chatbot experiences is slow going. Some publishing execs said they’re not ready to add advertising to these products until they scale or can build a subscription m...