Influencer marketing is all the rage. But how do you actually do that? How do you get those influencers to pay attention to you and share your stuff? The post Getting Started with Influencer Ma...
Depending on what you’re trying to accomplish, there might be a number of good reasons to highlight your competitors on your content. The post 5 Reasons Why It’s OK to Mention Competitors i...
https://www.searchenginejournal.com/5-reasons-ok-mention-competitors-content/133048/
In this interview series, Matthew Barby shares how he and his partner worked to get their food blog, Pescetarian Kitchen, off the ground The post Origin Stories of Powerful Blogs: How Pescetari...
Sean Work of KISSmetrics shares what they did in the early days of the blog to help them get to where they are today. The post Origin Stories of Powerful Blogs: How KISSmetrics Built a Reputati...
Gregory Ciotti talks about the early days of Help Scout blog and it got to where it currently is. The post Origin Stories of Powerful Blogs: How Help Scout Went from Zero to 250K Visitors Per M...
Let's find out how Wordstream moved toward being a powerful blog that have large readerships and get lots of traffic and shares. The post Origin Stories of Powerful Blogs: How WordStream Moves ...
OK, so let’s breathe, everybody. If you’re in the search marketing (or even in the digital marketing) space you’ve likely heard about Google’s unusual preemptive announcement of a pending...
https://www.searchenginejournal.com/business-respond-mobilegeddon-tldr-start-deep-breaths/131112/
A detailed walk-through of how to create expert-level content consistently, even if you're a busy entrepreneur or C-level executive. The post The Busy Entrepreneur’s Guide to Becoming a Conte...
A small business owner's step-by-step guide to preparing for Google's upcoming mobile-friendly algorithm update. The post The Small Business Owner’s Guide to Google’s April 21 Mobile-Friend...
Most people would acknowledge that the contents of your site will play a major role in determining your SEO strategy. Few marketers or SEOs would argue the strategy for a large news-oriented publ...
https://www.searchenginejournal.com/customize-seo-strategy-specific-niches/125654/
A typical life-cycle for most effective SEO tactics (and really most marketing tactics follow a similar trajectory) looks something like: Tactic starts to work, and it’s relatively rare that c...
https://www.searchenginejournal.com/how-to-level-up-your-guest-posting-efforts/63959/
A common and convenient excuse for people who aren’t getting the traction they want with content marketing and SEO is that their industry is too boring and too specific, and as a result they ca...
https://www.searchenginejournal.com/share-worthy-content-ideas/56514/
If you’re an SEO/SEM/inbound marketing/content marketing agency that offers link building or content marketing services independent of other services (such as keyword research, a technical site...
Guest posting is becoming a very popular link building tactic. So much so that I think using an opening sentence along the lines of “guest posting is becoming a very popular link building tacti...
https://www.searchenginejournal.com/five-common-guest-posting-mistakes-how-to-avoid-them/38959/
For anyone new to SEO who will be working on link building and content marketing projects, one of the trickiest and most important things to learn as you get started is how to evaluate a link pro...
https://www.searchenginejournal.com/how-to-help-new-link-builders-evaluate-a-link-prospect/35389/
There are a lot of great tools for performing SEO audits, and some good posts on the topic of performing PPC audits “by hand”, but there seem to be far fewer similar tools for paid search cam...
https://www.searchenginejournal.com/free-tools-to-audit-your-ppc-campaigns/32081/
Editor’s Note: We created a free guide on the dos and don’ts of managing your PPC account manager or agency. Download it now! I harp on it a lot but PPC is getting really complicated. I’m...
https://www.searchenginejournal.com/ppc-for-your-small-business-smb-ppc-ebook-review/29194/
I’ve blogged on more than one occasion about a major issue I have with many of Google’s AdWords features and settings: the ROI focus tends to be more around Google’s ROI than yours as the a...
https://www.searchenginejournal.com/ppc-tool-review-queryminer-free-negative-keyword-tool/28750/
If you’re a PPC campaign manager you’re probably at least somewhat familiar with this sequence: Do a painstaking amount of keyword research and segmentation, carefully crafting twenty or so n...
https://www.searchenginejournal.com/my-ppc-campaign-isnt-driving-any-traffic-what-next/28040/
I’ll keep this short since you’re likely approaching Microsoft/Yahoo overload (if you haven’t heard about it yet you’re almost certainly here by mistake, but just in case learn more here,...