SemAngel

My new blog site is open at http://measuringthedigitalworld.com For the latest posts, please go to the new site. Thanks! Gary

https://semphonic.blogs.com/semangel/2015/11/measuring-the-digital-world.html

In the last couple of months, I’ve been writing an extended series on digital transformation that reflects our current practice focus. At the center of this whole series is a simple thesis: if ...

https://semphonic.blogs.com/semangel/2015/11/digital-transformation-you-have-questions.html

The key to effective digital transformation isn’t analytics, testing, customer journeys, or Voice of Customer. It’s how you blend these elements together in a fundamentally different kind of ...

https://semphonic.blogs.com/semangel/2015/10/controlled-experimentation-and-decision-making.html

Near the end of my last post (describing the concept of analytics across the enterprise), I argued that full spectrum analytics would provide “a common understanding throughout the enterprise o...

https://semphonic.blogs.com/semangel/2015/09/engineering-the-journey.html

Enterprises do analytics. They just don’t use analytics. That’s the first, and for me the most frustrating, of the litany of failures I listed in my last post that drive digital incompetence ...

https://semphonic.blogs.com/semangel/2015/08/full-spectrum-analytics-and-digital-transformation.html

With a full first draft of my book in the hands of the publishers, I’m hoping to get back to a more regular schedule of blogging. Frankly, I’m looking forward to it. It’s a lot less of a gr...

https://semphonic.blogs.com/semangel/2015/08/digital-transformation.html

One of our long time team members, Ryan Praskievicz, recently pushed a terrific blog reflecting on how he got started in Digital Analytics (with Semphonic). Since all my free time is still tied u...

https://semphonic.blogs.com/semangel/2015/07/getting-started-in-digital-analytics.html