Your Sales Manager is at the auction. Rows of vehicles are lined up, one after the other. He’s done this long enough to have picked out the ponies from the dogs. There is one beauty sitting the...
https://forum.dealerrefresh.com/why-your-used-cars-get-stuck-on-your-lot/
Ninety Nine – “99”. It’s true – consumers really are drawn to prices that end in “99.” We recently conducted some research that analyzed just how much more used car shoppers gravita...
https://forum.dealerrefresh.com/priced-cars-should-end-with/
To a lot of managers, the thought of yet another monthly vendor report is about as exciting as an empty dealership on Saturday afternoon. I get it – you’re busy, you’ve got a system, things...
https://forum.dealerrefresh.com/a-fresh-look-at-dealership-measurement-and-reporting/
Latest HOT Topic in the Forums
https://forum.dealerrefresh.com/what-metric-do-you-like-to-track-most/
If you’ve ever sat through one of my more recent presentations over the last few years, you know I’m a fan of value build data visually presented in a format that’s easy for the consumer to...
https://forum.dealerrefresh.com/carstory-value-data-reports/
Latest HOT Discussion in the Forums “I’ve never had a computer.” The paradigm shift from next door. Last night, I was at a buddy’s house and his 21-year old next door neighbor came over a...
https://forum.dealerrefresh.com/never-a-computer-smartphone-only/
Email isn’t easy; you have less than 30 seconds. We all know it’s not easy to build a relationship with prospective customers through email. Especially when you consider that on average reade...
https://forum.dealerrefresh.com/elevate-email-performance-video/
“Hey Chief – eyes on your own paper, okay?” If you’ve laughed at the Sears Optical TV spot where the near-sighted husband mistakes a mannequin for a dude eyeing up his wife, we’re alrea...
https://forum.dealerrefresh.com/stock-new-car-photos-vs-actual-photos/
If not for a camera and a process, I wouldn’t be writing this article behind a desk inside a publically traded company. eCarList’s founder, Len Critcher, sold over 6,000 cars online with a ca...
https://forum.dealerrefresh.com/dealer-photos-inhouse-increases-dealership-bottom-line/
Are actual photos of your New Car Inventory necessary? AutoTrader.com says YES!! According to AutoTrader.com, using the standard AutoTrader.com ad format, adding actual photos and prices increase...
https://forum.dealerrefresh.com/adding-actual-photos-and-prices-new-car-listings/