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Higher Education Web Strategy Trends 2024 Survey Results
With the Higher Education Web Strategy Trends 2024 survey, Bravery wanted to explore the evolving landscape of digital strategies within academic institutions. Our questions were qualitative. Our...
When is it time to redesign?
When is it time to redesign your college or university website? Probably not when your new president or VP says something. And not because it’s been four years since the last project, and you f...
Your university website may be useless
It moves in cycles. Each year, a subset of the colleges and universities around the world decide this is the year their website will be redesigned. And each year, their shiny new website fails to...
https://bravery.co/insight/your-university-website-is-useless/
Hiring a new web agency? Ignore their client list.
ORIGINALLY PUBLISHED JAN 2019. A few years ago, I took a call with a vice president for marketing at a university just to lend an ear and to help them think through a decision we run into a lot...
Social Media is Neither Social Nor Media
SOCIAL MEDIA WASN’T ALWAYS LIKE THIS # Back in the early aughts, people didn’t use it for marketing. They used it for one-to-one communication with their friends, peers, and community membe...
https://bravery.co/insight/social-media-is-neither-social-nor-media/
Hospitable Design
Back in 2020, I started a podcast with my friend Jon-Stephen Stansel called Thought Feeder . Our primary goal was to explain why our seemingly hot takes on Twitter were actually well thought out...
Owning your university's digital strategy
When Bravery Media redesigns a university’s website, we always start out by asking about institutional goals. The thinking behind our method goes something like this: Your website is the hardes...
https://bravery.co/insight/owning-university-digital-strategy/
Higher ed web design's low-hanging fruit
Working on university websites and digital strategy day-in and day-out, I sometimes forget that the common things we address may not seem very common. Web marketing can be super-complex and chall...
Design research? In higher ed? Yeah, you should be doing that.
Let’s start with the obvious. Redesigning a university website, or any website for that matter is a complicated process with many moving parts. When this one little area of the web is responsib...
https://bravery.co/insight/higher-education-design-research/
Which universities will thrive post-COVID-19
Back in December of 2019, we were working on a UX consulting project for my undergraduate alma mater. I earned my bachelor’s degree, like so many others, at a small liberal arts college (now un...
https://bravery.co/insight/how-universities-will-survive-covid19/
You may not need to redesign your university website
Despite what you may have heard, hiring an agency to redesign your institutional website probably won’t fix all of your problems. Your concerns about how much time it takes, and how much mone...
https://bravery.co/insight/no-you-dont-need-to-redesign-your-university-website/
My alma mater doesn't understand me
Do you ever think the alumni relations folks at your alma mater just don’t get it? Universities dump loads of time and money into fundraising efforts a couple days or weeks out of the year, but...
Bravery in higher education
When I talk to people around Austin I inevitably end up telling them about Bravery’s work in higher education. And it’s pretty common to get strange looks. Austin is a startup hub; one of the...
The illusion of safety
Higher education as an industry is not known for its speed or innovation. Despite the words thrown around by CIOs, CMOs, and enrollment VPs in meeting rooms and task force meetings (that’s secr...
Building the right creative team in higher education
Or pretty much any other bureaucratic mammoth organization. Let’s say you work in higher education. And let’s say you’ve been planning for a university-wide web redesign and you’re aske...
https://bravery.co/insight/building-the-right-creative-team-in-higher-education/
Smart design thinking
When Bravery approaches a new design project, the first thing we do is ask our clients what sort of things they’re trying to convey. What we are trying to get at is a few core responses: What s...