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Margaret Atwood’s Madaddam Trilogy consists of three novels: Oryx and Crake, The Year of the Flood and Maddaddam. It tells the story of a near future dystopia in which society is ruled by powerful corporations and scientific advancements have left us on the brink of destruction. One man with seemingly good intentions brings about the fall of society. Many of the corporations that Atwood describes in the novels are satirical mirrors of real world brands. This project is an attempt to bring a visual life to the world created in the Maddaddam Trilogy by designing the brands from the novel. Chris Ayers is an Art Director, Designer and Animator living in Phoenix, AZ. His work can be found at www.chrisayerscreative.com Contact: cwayers at gmail dot com Twitter: @krzysztof78 His other literary design project is Poor Yorick Entertainment, a visual exploration of David Foster Wallace’s Infinite Jest. All work on this page © 2015 Chris Ayers Social:InstagramFacebook

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ChickieNobs don’t require a stretch of the imagination. Anyone...

Mon March 30th, 2015

ChickieNobs don’t require a stretch of the imagination. Anyone who has ever eaten a Chicken McNugget from McDonald’s can probably relate. As for what they are exactly, I’ll let this passag...

https://play-extinctathon.tumblr.com/post/115001577249

From The Year of the Flood:“The secret of SecretBurgers...

Mon March 30th, 2015

From The Year of the Flood: > “The secret of SecretBurgers was that no one knew what sort of > animal protein was actually in them: the counter girls wore T-shirts > an...

https://play-extinctathon.tumblr.com/post/115001361379

Scales and Tails is a franchised sex club that becomes an...

Mon March 30th, 2015

Scales and Tails is a franchised sex club that becomes an important location in The Year of the Flood. Ren, one of the story’s main characters is employed as a dancer there. The club features a...

https://play-extinctathon.tumblr.com/post/115000998564

Atwood describes AnooYoo like this:“…a...

Mon March 30th, 2015

Atwood describes AnooYoo like this: > “…a beauty-and-mood-enhancing Corp, which was a dubious > affiliate of HealthWyzer. Health and Beauty, the two seductive twins > joine...

https://play-extinctathon.tumblr.com/post/115000674479

Happicuppa is Maddaddam’s version of Starbucks. It is also meant...

Mon March 30th, 2015

Happicuppa is Maddaddam’s version of Starbucks. It is also meant to echo our world’s Monsanto, a controversial biotechnology corporation know for gene modification of produce. > ‘Until t...

https://play-extinctathon.tumblr.com/post/115000426319

HelthWyzer is essentially the monolithic antagonist of the...

Mon March 30th, 2015

HelthWyzer is essentially the monolithic antagonist of the trilogy and is at the center of the plague that wipes out humanity. HelthWyzer is one of the largest of the Corps and has its fingers in...

https://play-extinctathon.tumblr.com/post/115000101194