Branding Strategy Insider

The paradox of quality is that the better our products get, the more they are alike. Quality is contagious. It multiplies itself. Quality follows quality, which is why quality also converges. Tak...

https://brandingstrategyinsider.com/marketers-face-the-paradox-of-quality/?utm_source=rss&utm_medium=rss&utm_campaign=marketers-face-the-paradox-of-quality

Measuring brand progress allows a marketer to gauge how well the brand strategy is working, the impact marketing activity is having, and to keep an eye on the competition. The four measures below...

https://brandingstrategyinsider.com/four-measures-of-brand-progress/?utm_source=rss&utm_medium=rss&utm_campaign=four-measures-of-brand-progress

As the furniture industry reels from a dramatic drop in consumer demand, Lovesac overcame market headwinds to report 7.5% growth in revenue in fiscal year 2024, reaching $700 million from $651 mi...

https://brandingstrategyinsider.com/lovesac-a-home-furnishings-retail-disruptor/?utm_source=rss&utm_medium=rss&utm_campaign=lovesac-a-home-furnishings-retail-disruptor

Brands do not always survive financial engineering. Sears is an example. Bed Bath & Beyond is another. Toys R’Us is still struggling after a bankruptcy and collapse. Quiznos survived bankruptcy...

https://brandingstrategyinsider.com/financial-engineering-some-brands-live-others-die/?utm_source=rss&utm_medium=rss&utm_campaign=financial-engineering-some-brands-live-others-die

The growth of any brand will plateau if it is successful with its initial product range in its region of origin. Further growth must come from expanding the product range, extending geographicall...

https://brandingstrategyinsider.com/planning-for-brand-expansion/?utm_source=rss&utm_medium=rss&utm_campaign=planning-for-brand-expansion