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Boosting Sales and Marketing Teamwork: Strategies for Effective Collaboration
Just returned from a industry summit, and it was a blast. Yet, it highlighted a persistent challenge: the critical need for teamwork in sales and marketing teamwork. The familiar narrative of mis...
4 step lead generation analysis to optimize sales conversion
Learn how to do lead analysis by following 4 steps to optimize marketing and demand generation metrics and resources to get started
10 Lead Generation and Prospecting Tips for Salespeople
Discover 10 powerful lead generation strategies to supercharge your business growth. From content marketing to social media, learn how to attract more leads today!
Empathy: How It Can Grow Your Sales and Marketing Pipeline
Empathy is an important tool for sales and marketing. Learn why empathic marketing can help you grow your pipeline and increase sales. Learn how.
https://www.markempa.com/empathy-will-grow-sales-marketing-pipeline/
Lead Nurturing: 5 Useful Tactics to Get More Opportunities
Learn 5 lead nurturing tactics to convert more marketing qualified leads to sales accepted and get tips to nurture prospects to get more qualified leads.
https://www.markempa.com/lead-nurturing-5-useful-tactics-to-get-more-opportunities/
Lead Nurturing: 4 Steps That Help More Customers Buy
Find out about lead nurturing. Learn the 4 steps of walking through the buying journey with your customer to help them progress.
Influencer Marketing Strategy: 4 Influencer Outreach Steps
Learn 4 steps to develop influence relationships and how to drive better demand generation results and more qualified sales leads with influencer marketing
The Power of Brand Activism: How Businesses Can Use It for Good
Learn from Dr. Philip Kotler describe brand activism, the importance of focusing on a purpose as a company, and the problems encountered when companies do not use brand activism correctly.
The B2B Lead Blog is now the markempa blog
The B2B Lead Blog joins markempa, get the scoop, learn what you can expect, and what’s next to move forward.
https://www.markempa.com/the-b2b-lead-blog-is-now-the-markempa-blog/
Relevant B2B Content on the Decline
Only a quarter of marketing professionals believe their B2B content marketing strategy is effective. Learn why B2B content is missing the mark in this post.