Comcast and Charter broadband TV services look and are priced like cheaper vMVPDs. Are they trying to mitigate huge TV subscriber losses? Nope. It’s all about maintaining broadband dominance. C...
https://nscreenmedia.com/the-real-reason-charter-and-comcast-broadband-tv/
Streaming service penetration growth and stacking is slowing in the US, although engagement continues to grow. However, penetration won’t stop growing until it reaches or exceeds broadband pene...
https://nscreenmedia.com/us-streaming-penetration-will-reach-or-beat-broadband-penetration/
2023 total US TV revenue decreased by $2 billion to $220.9 billion. $15 billion left the traditional pay TV industry, $13 billion transferred to streaming TV, and $2 billion stayed in viewers’ ...
New data from Inscape, Deloitte, and HarrisX show how traditional models like movie-going and pay-TV subscriptions are being supplanted by streaming. Top News Stories (0:50) Paramount+ added 3.4 ...
https://nscreenmedia.com/inside-the-stream-streaming-dominance-over-traditional-media/
US homes with a pay live TV subscription fell by 6.4 million in 2023. Traditional pay TV providers lost 8.4 million subscribers, while vMVPDs gained 2 million. Pay live TV homes will reach 50% or...
An analyst firm forecasts streaming TV revenue will eclipse traditional pay TV in 2024, aided by Prime Video ads. It likely won’t happen until 2025, and Prime Video ads don’t accelerate the t...
Traditional TV providers are trying to revitalize their businesses with new services, new partnerships, and new ownership. But in-fighting and the relentless declines are hastening the industry�...
https://nscreenmedia.com/traditional-tv-moves-failing-to-stem-the-decline/
The “Spulu” Super Sports bundle has gotten people wondering if the cable TV bundle isn’t so bad after all. But viewers have moved on to flexible bundles that offer them choice. Is Spulu a r...
https://nscreenmedia.com/spulu-cable-tv-flexible-bundles-rule/
With 8 million subscribers, YouTube TV dominates the vMVPD market. Here are four reasons why. (And none of them is price!) YouTube TV is the fourth biggest traditional TV pay service In a blog po...
https://nscreenmedia.com/4-reasons-youtube-tv-dominates-vmvpd-market/
This week, we interviewed Zone TV CEO Jeff Weber about his company’s acquisition by Block Communications. Jeff explains the deal, the evolving FAST market, and what’s next. Twenty-two-year-o...