Watch out EZ-Pass, Sheeva.AI is coming for you. EZ-Pass is available in 17 states with approximately 35 million users. Sheeva.AI wants them all and more. Evgeny Klochikhin, CEO of Sheeva.AI, poin...
https://streetfightmag.com/2023/07/17/sheeva-ai-turns-cars-into-truly-mobile-devices/
Josh Wetzel, CRO of customer engagement company OneSignal, checked in with Street Fight to weigh in on Apple's latest changes and their ramifications for marketers. The post How Apple’s Latest ...
https://streetfightmag.com/2023/03/30/how-apples-latest-moves-are-shaping-ios-marketing/
One of digital marketing's biggest challenges is quantifying brand awareness and connecting it to lower-funnel conversions. In the mobile space, Digital Turbine and Apptopia believe they've found...
We've solidly entered the era of the branded app as the central platform for successful local loyalty programs. Branded apps, because they encourage and reward repeat business, can be seen as the...
https://streetfightmag.com/2022/09/12/branded-apps-are-connecting-with-local-consumers/
Integral Ad Science and in-game advertising platform Anzu are partnering up to deliver measurement tools to the mobile gaming sector. IAS will provide advertisers Invalid Traffic (IVT) measuremen...
https://streetfightmag.com/2022/07/28/ias-and-anzu-deliver-in-game-ad-quality-measurement/
Developers long favored iOS as it offered the best ability to monetize, the most valuable audiences, and the highest revenue per thousand impressions (RPM) in the app ecosystem. But are the scale...
https://streetfightmag.com/2022/07/06/how-much-longer-can-apple-ignore-the-needs-of-app-developers/
Offline partnerships and ecosystem integrations are helping savvy brand marketers position their mobile apps in front of audiences at opportune moments. The post Offline Partnerships Drive Mobile...
https://streetfightmag.com/2022/05/27/offline-partnerships-drive-mobile-app-success-for-brands/
User feedback is a puzzle, and one piece that always seems to be missing from the brand side is engagement. User reviews and consistent customer experiences are the keys to a loyal user base. Wha...
https://streetfightmag.com/2022/05/03/3-ways-for-mobile-app-marketers-to-earn-positive-reviews/
Privacy headwinds as well as the advent of the metaverse and a new wave of hardware have led many to question the future of mobile’s place at the center of digital marketing. But according to a...
https://streetfightmag.com/2022/05/02/mobile-apps-show-strong-user-and-engagement-growth/
We know tracking got harder after Apple implemented its AppTrackingTransparency policy, which forced users to opt into cross-app tracking on iOS. But how exactly? For which verticals? When will G...