Google Chrome is phasing out support for third-party cookies. Discover how this change impacts virtually every stakeholder in the digital ecosystem. The post Should You Be Concerned About the E...
https://www.portent.com/blog/analytics/end-of-third-party-cookies.htm
Unlock the power of ChatGPT for advanced data analysis with our comprehensive guide. We've even included screenshots. The post Guide: Using GPT for Digital Marketing Analytics (with examples) ...
https://www.portent.com/blog/analytics/using-gpt-for-digital-marketing-analytics.htm
Portent's Michael Wiegand investigates how the digital analytics trends might shift in 2024, including thoughts on AI, Privacy, and UX. The post Exploring Digital Analytics Trends for 2024 app...
https://www.portent.com/blog/analytics/digital-analytics-trends-2024.htm
We analyzed seven websites spanning various industries to determine how Core Web Vitals correlate to traffic, revenue, and conversions. Discover the results. The post Do Core Web Vitals Boost W...
https://www.portent.com/blog/analytics/core-web-vitals-impact-on-traffic-and-conversions.htm
Universal Analytics (UA) stopped collecting data on June 30th, 2023, but there's no need to panic. Use this guide to migrate to GA4 and preserve your UA data. The post It’s Not Too Late to Mi...
https://www.portent.com/blog/analytics/its-not-too-late-to-migrate-to-google-analytics-4.htm
Data analytics setups aren’t set in stone. You should incorporate creative solutions to meet market challenges. Discover ways to prepare your analytics setup. The post 5 Ways to Prepare Your ...
https://www.portent.com/blog/analytics/prepare-your-digital-analytics-setup-for-the-new-year.htm
On the heels of the news that Google is postponing the retirement of Universal Analytics for 360 customers until 2024, I can’t help but feel a little vindicated. It validates a lot of chatter a...
https://www.portent.com/blog/analytics/things-i-wish-google-would-do-with-ga4.htm
Updated 10/19/22 with new information. Are you creating charts on Looker Studio (formerly known as Google Data Studio) using multiple data sources and running into problems with data blending? In...
https://www.portent.com/blog/analytics/troubleshooting-data-blending-in-google-data-studio.htm
By now, you’ve most likely heard the news that Universal Analytics will stop processing hits on July 1, 2023. Google recommends that all Google Analytics properties move over to Google Analyt...
Updated on 8/17/22 to include Google Analytics 4 content. What comes to mind when you think of the word “goal”? Most people, myself included, think of personal goals or ambitions for their ...
https://www.portent.com/blog/analytics/what-goals-should-i-be-tracking-in-my-analytics-tool.htm