$9.99. We used to look at that number, scratch our heads and rationalize the price as a marketing tactic to make buyers believe a product was cheaper than it was. This is all based on the psychol...
https://www.technosailor.com/2015/03/18/dishonesty-in-digital-marketing/
It’s been awhile since I ranted. Like really ranted. I’m about to
change that.
https://www.technosailor.com/2012/01/04/dude-shut-your-effing-social-media-mouth/
Our world today is diluted. The lines have blurred. Everyone has bought into this concept of community – that everyone has something for everyone and we’re one big happy family. Specifically,...
https://www.technosailor.com/2009/10/30/will-the-real-tech-community-please-stand-up/
Welcome to the many marketing and communications professionals who are visiting this site today. I was pleasantly surprised to find out that Invesp.com listed me as the #40 most influential marke...
Nuclear Winter. It’s the time period after a holocaust that can last for hundreds of years, making the surrounding landscape around ground zero uninhabitable due to radiation. It is the death o...
https://www.technosailor.com/2008/11/20/5-things-i-learned-from-nuclear-winter/
Tremendous insight from Gary Vaynerchuk of WineLibrary.TV. This man may be the most brilliant marketing mind of our time. I’m pleased to call him a friend. Early apologies for some of Gary’s ...
Last year I wrote a post titled, “How Much do People Talk About You?“. I could very well simply republish that post and be done with it, but I wanted to come back to the topic a year later an...
https://www.technosailor.com/2008/10/24/how-much-are-people-talking-about-you-part-deux/
It’s 2008 and with 2008 comes technology. It’s awkward, I realize, for some small businesses to justify the use of social networks, blogs etc. After all, how can a small business trying to re...
https://www.technosailor.com/2008/10/07/you-must-be-somewhere/
Gap Marketing. What. The. Heck. Gap Marketing is the idea that, when you’ve done everything you can to cover the large target audiences, there are still small gaps to fill. Gap marketing is lap...
https://www.technosailor.com/2008/08/11/the-psychology-of-gap-marketing/
So often buzz words turn into marketing terms. Often enough, the strongest of the marketing terms become engrained into our everyday speech. Viral Marketing is one of the latest. Marketingterms.c...
https://www.technosailor.com/2008/07/10/viral-marketing%E2%80%A6are-you-sick-yet/
A reader of this blog, recently, inquired about the difference between Designers and Marketers. I took some time to think about it and came to so many conclusions that it was Wicked Marketing ent...
https://www.technosailor.com/2008/07/03/the-difference-between-designers-and-marketers/
I called this entry “œWho are you designing for”¦you or your customers”, because most business owners can’t see that what they are asking a designer, marketing firm or neighbor down t...
https://www.technosailor.com/2008/06/26/who-are-you-designing-for%E2%80%A6-you-or-your-customers/
I was sitting at the mall waiting for my niece to get out of a certain store that had huge round mouse ears, I watched a gaggle of tween-age girls walk by in outfits that I hadn’t seen, and hon...
https://www.technosailor.com/2008/06/20/but-this-worked-four-years-ago/
Ultimately as a graphic/web designer, it’s my job to create designs that, hopefully, will attract the attention of people that view the sites we design for our clients.Through a combination of ...
https://www.technosailor.com/2008/06/12/driving-customers-to-your-site/
I’ve gone round and round about what to talk about this time and, after many heated battles with Nerf balls and Twinkies, a phone call gave me the solution. I recently spoke to a gentleman ...
https://www.technosailor.com/2008/06/04/yeah-it%E2%80%99s-cheaper-but-what-are-you-really-getting/
The silver bullet for marketing a successful business”¦doesn’t exist. Sorry to disappoint you. There’s a world of difference between closing in six months and seeing year two come and go. ...
https://www.technosailor.com/2008/05/23/the-difference-between-success-and-closing-next-year/
After much arm twisting, pleading, begging and bribing of Aaron, Technosailor himself, and Steven Fisher, of VentureFiles fame, I bring you the content whose focus is to help you get into the min...
https://www.technosailor.com/2008/05/20/it%E2%80%99s-time-to-get-wicked%E2%80%A6/
Just some random thoughts I have. Social Media is only as valuable as what you put into it. Your Blogging success is not based on the number of pageviews, but the number of “conversions” (for...
https://www.technosailor.com/2008/04/09/so-thats-what-you-believe/
Thursday night, I’m going to be speaking at Social Media Club DC. If you’re in the area, I’d love to have you come by. It’s at Viget Labs in Falls Church, Virginia and you should RSVP to ...
https://www.technosailor.com/2008/02/18/video-questions-for-social-media-club-dc/
Mark Zuckerberg, the founder and CEO of Facebook has taken one more step in the Beacon war. As we’ve noted, Facebook is wrong to not fully make Beacon an opt-in program, partner companies are w...
https://www.technosailor.com/2007/12/05/zuckerberg-quit-insulting-our-intelligence/
La semana pasada escribà un artÃculo sobre Toyota y el uso adecuado de la reputación de sus productos. Esta semana, Toyota vuelve a ser el tema… pero esta vez por el uso de publicidad ...
https://www.technosailor.com/2007/12/05/toyota-y-sus-comerciales-poco-eticos/
Marc Orchant, the other day, announced he was deleting his Facebook profile. For him, it came down to a matter of usefulness. I am considering also deleting my Facebook profile for completely dif...
https://www.technosailor.com/2007/12/03/the-only-answer-to-facebook-beacon-is-a-deleted-account/
Manejando de regreso a casa estas vacaciones, vi un Toyota accidentado en el borde de la autopista y no pude evitar pensar “Es una trampa!” recordando el famoso comercial de Toyota (click aqu...
https://www.technosailor.com/2007/11/28/como-aprovechar-la-reputacion-de-nuestro-producto/
Remember Sy Sperling? He was the President of Hair Club for Men who is famously quoted as saying, “I’m not just the president, I’m also a client”. Other phrases such as, “Never trust a ...
Tradicionalmente, los mercados analizados para publicidad han estado concentrados alrededor de variables demográficas como edad, sexo, ubicación geográfica y poder adquisitivo. Estas var...
https://www.technosailor.com/2007/11/27/nuevas-tecnicas-para-estudiar-comunidades-online/
Today is the New, New Internet Conference, the biggest web 2.0 conference on the Eastern Seaboard this fall. More than 800 attendees are expected. The roster of speakers is impressive. The con...
The funniest movie I ever saw is a late 90s geek favorite film Office Space. I know you all have seen it. And if not - put the kids to bed and go watch it now. Really. It's not only funny, but it...
Yes, intentionally misspelled. Phonetics. Phonetics and mashup are all the rage in Silicon Valley web 2.0 start-up naming conventions right now. When it was Digg, FaceBook and Skype, th...
https://www.technosailor.com/2007/10/25/rant-silicon-valley-fenetics/
This post is the Spanish-translated version of “The Golden Rule of Twitter Marketing“, published earlier on this blog. It was graciously translated by Twitter friend @cosmic_sailor. Gracias! ...
https://www.technosailor.com/2007/10/18/la-regla-de-oro-de-twitter-marketing/
Para hablantes de español, leer Le Regla de Ora de Twitter Marketing. You know Twitter, right? It’s the social network that ties people together in a pervasive conversation about whatever is...
https://www.technosailor.com/2007/10/15/the-golden-rule-of-twitter-marketing/