onalytica » Arthur Hilhorst

Purchasing decisions are more often influenced by expert or thought leader recommendations than traditional advertising. As a direct result of this many organizations are now placing influence...

https://onalytica.com/blog/posts/influencer-marketing-the-better-practice-guide/?utm_source=rss&utm_medium=rss&utm_campaign=influencer-marketing-the-better-practice-guide

This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. Discuss...

https://onalytica.com/blog/posts/infographic-influencer-marketing-survey/?utm_source=rss&utm_medium=rss&utm_campaign=infographic-influencer-marketing-survey

If you’re a marketer (or you work in a startup) chances are you have heard of the term”growth hacking”. Sean Ellis coined the term “growth hacking” in 2010 and in a few years it has ...

https://onalytica.com/blog/posts/growth-hacking-top-100-influencers-brands/?utm_source=rss&utm_medium=rss&utm_campaign=growth-hacking-top-100-influencers-brands

70% of B2B marketers are creating more content than they did one year ago This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and Marketin...

https://onalytica.com/blog/posts/b2b-marketing-top-100-twitter-influencers/?utm_source=rss&utm_medium=rss&utm_campaign=b2b-marketing-top-100-twitter-influencers

Public relations is not what it used to be. The way technology evolved has forced this discipline to change like it has never changed before. We live in a connected, mobile first world which ...

https://onalytica.com/blog/posts/pr-2015-top-100-influencers-brands/?utm_source=rss&utm_medium=rss&utm_campaign=pr-2015-top-100-influencers-brands

What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content mar...

https://onalytica.com/blog/posts/content-marketing-2015-top-100-influencers-brands/?utm_source=rss&utm_medium=rss&utm_campaign=content-marketing-2015-top-100-influencers-brands

Cybersecurity: Top 100 Influencers and Brands Disclaimer: As ever with these lists, it must be stressed that the ranking below is by no means a definitive measurement of influence, as there is...

https://onalytica.com/blog/posts/cybersecurity-2015-top-100-influencers-and-brands/?utm_source=rss&utm_medium=rss&utm_campaign=cybersecurity-2015-top-100-influencers-and-brands

Hanover and Onalytica were interested to analyse the interactions between influencers and online media when it came to the health policy debate. The A&E “crisis” at the start of January 20...

https://onalytica.com/blog/posts/ae-crisis-impact-of-social-media-digital-influencers/?utm_source=rss&utm_medium=rss&utm_campaign=ae-crisis-impact-of-social-media-digital-influencers

Here’s the story of how we grew our website from 2,000 to 10,000 unique visitors/month in one year. We also doubled our amount of sales enquiries over the same period. Read on to find out ho...

https://onalytica.com/blog/posts/how-we-grew-our-website-traffic-by-400-with-influencer-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=how-we-grew-our-website-traffic-by-400-with-influencer-marketing

Modern devices are getting smarter, there are already fridges that order milk and other products when you’re running low, soda streams that allow you to mix your drinks remotely via an ...

https://onalytica.com/blog/posts/the-internet-of-things-landscape-2015-top-100-individuals-and-brands/?utm_source=rss&utm_medium=rss&utm_campaign=the-internet-of-things-landscape-2015-top-100-individuals-and-brands