Connelly Partners » » Traveling Beyond Millennials: Get Ready For Generation Z

Women’s sports are having a long overdue moment at the center of pop culture, with NCAA women’s basketball shattering its viewership record again this year and drawing more viewers for its ch...

https://www.connellypartners.com/news/adage-a-new-era-of-womens-sports-marketing/

Erin Mullaney, Media Director Connecting Work, Family, and Creativity As I reflect on my recent month-long escapade in Dublin, Ireland, there’s one experience that shines brighter than the rest...

https://www.connellypartners.com/cpovs/cp-abroad-with-erin-mullaney/

Erin Mullaney, Media Director For advertisers to understand today’s media consumption habits at a macro level, there are three important key metrics: reach, time spent, and ad availability. And...

https://www.connellypartners.com/thought-leadership/the-numbers-are-in-how-much-of-ctv-is-ad-supported/

At CP, we are always asking “why?” We’re fascinated and ever curious about customer mood and mindset. Here are a few observations and constructive fodder for discussion from our anthropolog...

https://www.connellypartners.com/thought-leadership/mood-mindset-report-april-2024/

Michelle Capasso, Partner & Director of Media Services  Scottsdale, Arizona, was the backdrop for the 2024 MediaPost Digital Out-of-Home Insider Summit. This gathering brought together an array ...

https://www.connellypartners.com/thought-leadership/dooh-insiders-summit-takeaways-a-world-of-opportunity/

Anita Freeman, Senior Account Manager Stepping into a small church building on Technological University Dublin’s Grange Gorman campus, with a slight sense of anticipation, I was preparing to fa...

https://www.connellypartners.com/thought-leadership/climate-fresk-empowering-communities-for-climate-action/

We were thrilled to speak at the 2024 MediaPost Digital Out-of-Home Insider Summit in Scottsdale, Arizona. While there, we attended a variety of sessions as well as hosted our own, with client Vi...

https://www.connellypartners.com/thought-leadership/speaker-spotlight-michelle-capasso-mediapost-summit-2024/

Scott Madden, Senior Partner and Chief Strategy Officer, recently took the stage as a speaker at the Quirk’s Event Dallas. Partnering with Relative Insight, his session, titled “Run insights ...

https://www.connellypartners.com/thought-leadership/speaker-spotlight-scott-madden-quirks-dallas/

Ashley Campbell, Brand Director From their social media habits to purchasing behaviors, Gen Z, as with any emerging generation, is a dynamic and mysterious audience for most of us in advertising....

https://www.connellypartners.com/thought-leadership/navigating-the-gen-z-universe/

International Women’s Day is an opportunity for us all to celebrate the ways in which women have empowered and inspired us throughout our lives. To celebrate this year, we asked CPers to reflec...

https://www.connellypartners.com/thought-leadership/inspiring-inclusion-international-womens-day-reflections/