Content Desk

Did Kiwi’s ad deserve to win a Cannes Lion award – or is this a campaign that should never have taken off? An advert for shoe polish that waxed lyrical about Muhammad Ali’s boxing boots has...

https://desk.thecontentcloud.net/comment/brilliant-marketing-or-a-massive-and-insulting-gaffe-you-decide

Are you one of the guilty ones? Take a look at your marketing output and consider this question: do you allow content marketing campaigns to become diluted so that they start to read more like st...

https://desk.thecontentcloud.net/guides/4-tests-quality-b2b-content-marketing

Reports of the Evening Standard’s editorial independence being ‘sold off’ raise important issues for content marketers At the end of May, it was reported that the Evening Standard secretly ...

https://desk.thecontentcloud.net/comment/blurred-lines-news-content-marketing-collision-course

When it comes to giving your brand a boost, not much beats original research – and there are some other knock-on advantages We love a bit of original research on Content Desk. Whether it’s cl...

https://desk.thecontentcloud.net/guides/3-reasons-original-research-helps-content-marketers

In the wake of the regulation, entrepreneurs of varying dubiousness are hoping to make a quick buck In April, it was reported that the UK’s Department of Work and Pensions was planning to spend...

https://desk.thecontentcloud.net/comment/unexpected-consequences-gdpr

An opinion piece from Ogilvy & Mather’s creative director has slammed the word ‘content’ as useless and vague. Here’s why he’s wrong  I welcome John Long’s response to this in order ...

https://desk.thecontentcloud.net/editors-pick/the-problem-with-content

That’s right, it’s another article about GDPR 25 May 2018 will be a happy day for marketers, copywriters and digital devotees everywhere: GDPR will finally come into force, and we can all sto...

https://desk.thecontentcloud.net/features/gdpr-stretches-way-beyond-europe

A few sniping comments can derail your whole social strategy – here’s how to engage without stoking the fire It has long been commonly accepted that people are generally more likely to leave ...

https://desk.thecontentcloud.net/guides/trolls-feed-not-feed

A slogan is a brand’s battle cry – so how do you cut through the noise and make yours stand out? Slogans are pithy, identifiable statements that cement brand identity, often by making a promi...

https://desk.thecontentcloud.net/inspiration/how-to-make-your-slogan-do-what-it-says-on-the-tin

Plans are afoot for Apple’s new magazine subscription service Barely a week goes by when we don’t hear of a new service described as the ‘Netflix of xxx’. But very few have the financial ...

https://desk.thecontentcloud.net/comment/apples-netflix-magazines-gives-marketers-plenty-chew