Rand's Blog

It’s been about one year since we launched Demographics in SparkToro, and it’s one of our most popular features. Many of our customers use the insights to develop personas, run programmatic a...

https://sparktoro.com/blog/sparktoro-demographics-3-underrated-ways-to-upgrade-your-marketing/

Last Saturday, I received an email from Rich Wilan, founder of Fascinate Productions. Rich and his team help podcast creators build audiences and top charts, and they’re very good at their work...

https://sparktoro.com/blog/episodic-content-creators-guide-to-using-sparktoro/

The SparkToro team got an exciting surprise on Sunday evening: a mention of our research on Last Week Tonight by John Oliver. The full episode, Big Tech Monopolies, is available on YouTube. It co...

https://sparktoro.com/blog/google-apple-and-amazon-stifle-innovation-when-they-favor-their-own-products/

Update: We hosted a SparkToro Office Hours webinar about audience personas. Sign up to watch the replay. I have a bone to pick with buyer personas, but it’s only because I like them (in contras...

https://sparktoro.com/blog/you-dont-need-a-buyer-persona-you-need-multiple-audience-personas/

Those skilled in the art of BS detection can tell you that 99% of company mission, vision, and values statements are meaningless. For corporate ideals to be more than just blatant-hypocrisy-in-po...

https://sparktoro.com/blog/sparktoros-mission-vision-and-values-belux/

TL;DR – From May 13-15, 2022, SparkToro and Followerwonk conducted a rigorous, joint analysis of five datasets including a variety of active (i.e. tweeting) and non-active accounts. The analysi...

https://sparktoro.com/blog/sparktoro-followerwonk-joint-twitter-analysis-19-42-of-active-accounts-are-fake-or-spam/

Two years ago today, at the nerve-wracking start of a global pandemic, we launched SparkToro. Since then, we’ve learned a lot, and uncovered plenty of unanswered questions, too. As is tradition...

https://sparktoro.com/blog/sparktoros-year-2-retrospective-can-chill-work-alternative-funding-and-an-indie-approach-scale/

You’ve heard the marketing analytics spiel before. It goes something like: Marketing journeys are long, complicated, multi-channel paths. Tracking them is always imperfect, but if you employ an...

https://sparktoro.com/blog/provable-marketing-attribution-is-a-boondoggle-trust-your-gut-instead/

Cold outreach is typically seen as a numbers game: hit as many inboxes as you can, assuming 5% or fewer will convert. But I’ve never agreed with that approach because I believe my reputation is...

https://sparktoro.com/blog/8-counterintuitive-marketing-strategies-that-actually-work/

If you’re a big brand, already established, conservative in your ways and happy with your performance, this advice isn’t for you. But, if you’re a startup, an underdog, a challenger, you ne...

https://sparktoro.com/blog/what-your-marketing-needs-is-a-bad-guy/