As brands sit down with publishers to discuss connected television (CTV) deals during this upfront season, they're asking for more efficient programmatic supply paths with fewer tech partners bet...
Buyers are looking to discuss several upfront priorities with Paramount, but mergers aren't what's "top of mind," according to ad sales chief John Halley. Last week, CEO Bob Bakish exited Paramou...
https://www.adweek.com/convergent-tv/john-halley-paramount-upfront-mergers/
Recently, a list of the top McDonald's loyalty point holders was analyzed on social media. The leader of the pack was an individual with 1,370,044 loyalty points--enough for 913 vanilla cones, 45...
https://www.adweek.com/performance-marketing/who-wants-228-big-macs/
Food is often described as a universal language that brings people together. In recent years, various content creators such as QCP have taken over social media with their food creations. Known fo...
https://www.adweek.com/creativity/qcp-tiktok-star-publishes-first-cookbook/
Britvic's soft-drink brand Tango produced some of the most celebrated and comical British ads of the 1990s. To reach a new generation, the brand and its agency VCCP London are returning to that h...
https://www.adweek.com/brand-marketing/tango-returns-to-humorous-roots-with-new-ad/
Is Fierceness a creative agency in Sparta, New Jersey or a horse running in this year's Kentucky Derby? It's this year's favorite in the world's most famous horse race. What about High Wide & Han...
https://www.adweek.com/agencies/kentucky-derby-horse-or-ad-agency-volume-vii/
For an event that is 150 years old, the Kentucky Derby has made a lot of young fans in recent years. Beyond the Derby's layers of tradition that include bourbon-soaked mint juleps, big hats, bugl...
https://www.adweek.com/brand-marketing/kentucky-derby-rode-style-and-social-media-to-gen-z-success/
Meta believes short-form videos are the future. At its NewFronts presentation Thursday, the tech giant revealed a slew of artificial-intelligence-powered tools for ad buyers, helping brands conne...
https://www.adweek.com/programmatic/meta-ai-reels-matches-creators-with-brands/
Airbnb is hanging with the stars and wants to bring newbies along for the plane ride. The online marketplace for house and vacation rentals has launched Icons, a new category of experiences influ...
https://www.adweek.com/brand-marketing/airbnb-most-exclusive-listings-icons/
These CBS series may go by different titles, but they are all Survivors. Following a year where dual Hollywood strikes delayed and pushed content, CBS is unveiling its new 2024-2025 primetime sch...
https://www.adweek.com/convergent-tv/cbs-debut-strike-delayed-shows/
The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn't stopped Formula 1 sponsors from adopti...
https://www.adweek.com/brand-marketing/brands-f1-las-vegas-grand-prix/