New PMax features include Customer Value mode, customer retention goal, detailed demographics, budget pacing insights and more.
https://searchengineland.com/google-performance-max-new-ai-features-440031
The U.K. Competition and Markets Authority's quarterly report comes after Google pushed its cookie deprecation to 2025.
https://searchengineland.com/google-privacy-sandbox-concerns-grow-report-440030
Microsoft Copilot now offers AI-powered conversational support, creative asset recommendations and content generation capabilities.
https://searchengineland.com/microsoft-brings-copilot-to-the-advertising-platform-for-all-440026
Generate more B2B leads from your PPC campaigns by leveraging hyper-personalization, ABM, video and interactive content and AI automation.
https://searchengineland.com/paid-search-b2b-lead-gen-strategies-439985
An analysis of 1.7 million SERP positions and over 20,000 keywords across 15 markets uncovers global trends in Google’s SERPs.
https://searchengineland.com/study-56-of-googles-top-three-positions-are-held-by-cctlds-439988
The first core update of 2024 finished rolling out on April 19 - this was a pretty big one but it overlapped with other big changes leading to a 45% reduction in unhelpful content.
https://searchengineland.com/google-march-2024-core-update-rollout-is-now-complete-438713
Google Search (as well as YouTube) continues to be the biggest driver of Alphabet's increase in overall revenue.
https://searchengineland.com/google-search-revenue-increases-14-yoy-to-46-billion-440001
Satisfaction with the AI overviews is increasing and Google will continue to evolve the experience this year, according to Sundar Pichai.
https://searchengineland.com/google-ceo-says-ai-overviews-are-increasing-search-usage-439983
A step-by-step guide on how to analyze and respond to Google's core algorithm updates, from assessing the impact to planning for recovery.
https://searchengineland.com/google-core-update-what-to-do-439940
Five practical tips for transitioning from a keyword-focused approach to a customer-centric and product-led SEO strategy.
https://searchengineland.com/launch-product-led-seo-strategy-439949