I surveyed my audience on LinkedIn on how their spending was impacted by inflation. This is an updated extension of my last report where I surveyed my audience on LinkedIn about their holiday ...
TRENDS IN AI & GENERATIVE AI: INSIGHTS FROM THE 2023 AI SUMMIT NEW YORK Last week, I covered the AI Summit in New York. I was excited to learn about the trends in AI and generative AI and to...
I asked my LinkedIn audience If the Sales and Marketing functions were merged and run by Sales, What would be your main focus? Why? As you can see , 68% of those surveyed said that increased le...
The 2023 New York Auto Show is happening at New York’s Jacob Javits Center. I had the privilege of covering the New York Auto Show on press and industry days. The show opened with the World C...
Building relationships with customers and closing deals is critical for sales success. In business, customer acquisition and customer retention are crucial to generating revenue. It is cheaper to...
I surveyed my audience on LinkedIn about their holiday spending intent, method of purchase, types of purchase, and sentiment in the U.S. Consumer spending is always top of mind for marketers, se...
When marketing and selling a tech product or service, it is important to ask two questions to understand your buyers. 1. What motivates people to buy a tech product or service? 2. How do peop...
A LinkedIn profile is a great opportunity to showcase who you are and what you can do for others. To effectively showcase yourself with your LinkedIn profile, you need to be able to tell a story...
Things are changing in the automotive industry. These changes are from the way vehicles are bought and sold. Vehicle offerings are also different. Vehicles went from gas combustion engines to hyb...
The New York Auto Show is back after a two-year pause because of the COVID-19 pandemic. I had the privilege of covering the event over the past two press and industry days at New York’s Jacob J...
Brands use Marketing to increase sales, and revenue, and to beat the competition. While this is a great strategy, a brand is only as good as its talent. Yes, brands compete to get and keep custom...
FREE OR LOW-COST TRIALS When creating a new offering, I would offer a free or low-cost trial of your product to both end-users and industry experts. Consumers look for social proof before they...
Here are questions I would ask and actions I would take to market new product features on social media. I WOULD ASK: WHAT IS YOUR FEEDBACK FOR EACH OF THE NEW PRODUCT FEATURES? I would coll...
I asked my LinkedIn audience If the Sales and Marketing function were merged and run by Sales, What would be your main focus? Why? As you can see, 68% of those surveyed said that increased lead...
During my time in field sales, I wanted to obtain the business of Dental Schools and Hospitals. After obtaining meetings and making presentations to prominent Dentists, I was informed that they c...
Creating content that engages customers is key. SURVEY RESULTS I surveyed my LinkedIn Audience to ask which types of content help them to learn best and what type of content they value most. ...
Before businesses can sell anything, they need to determine if there is a market for their products and services. Most businesses will not necessarily be creating new product categories. As a r...
Sales processes include the following: customer development, prospecting, discovery calls, closing deals, cross-selling, upselling, post-sales implementation, customer experience, obtaining refer...
Buyers have different wants and needs. When marketing and selling a product or service, it is important to ask two questions to understand your buyers. 1. What motivates people to buy a produ...
I asked my audience how they find Education Technology products and solutions. According to a survey I conducted on LinkedIn, 58% used google, viewed product demos, and read reviews. Next was So...