You know that old adage, you have to spend money to make money? Nowhere is that more evident than in paid digital ads. If you want your ads to get in front of the right people, then you have to p...
Join Direct Online Marketing (DOM) at Trade Winds 2024, the largest U.S. government-led trade mission and business development forum. Taking place in Istanbul, Türkiye from May 13-15, 2024, this...
Everybody’s talking about AI. When ChatGPT dropped into our laps, it didn’t take long for marketers to start using it to do everything from planning their vacations to writing their legal bri...
The metaverse is such a common noun these days that spellcheck doesn’t even give it a red line anymore. But that wasn’t always the case. The metaverse as a concept is as old as computers, b...
Table of Contents We can’t resist a little alliteration in our blog titles. Some words just lend themselves naturally to the repetition, and Pay Per Click has two, so it’s only natural to con...
Table of Contents Should you use an AI to make your next website instead of hiring a web designer? It’s a good question for any marketing pro to ask. The promise of AI is that it will do the th...
Every business on the planet wants its website to rank number one for every keyword that relates to its business. Leveraging internal links for SEO is one of the easiest ways to increase your cha...
The use of third-party trademarks in Google Ads campaigns is always a risky endeavor. In some cases, like when you have approved retailers or licensed resellers of your products that are encourag...
Table of Contents I rarely write these blogs in the first person, but today I’m making an exception. Since the topic de jour is first-party data, it feels thematically appropriate to bring down...
Looking for information regarding subdomain tracking for monitoring users across your entire platform in Google Analytics 4 (GA4)? Updated: 4/18/2024 GA4 is set-up to handle subdomains automatica...
https://www.directom.com/google-analytics-subdomain-tracking/