Social Samosa

TAM India has released its latest report on commercial advertising during IPL 2024. It details statistics from the first 48 matches of IPL 2024. According to it, during IPL 17 (2024), the count o...

https://www.socialsamosa.com/report/ecom-gaming-dominates-ad-volumes-ipl-17-tam-report-4534086

Cannes Lions has unveiled the lineup of global experts from various creative fields who will be responsible for shortlisting top-notch creative work at the upcoming festival in June. From June 17...

https://www.socialsamosa.com/industry-updates/cannes-lions-2024-shortlisting-jury-members-4534069

Amazon has announced the expansion of its enterprise-focused AI assistant, Amazon Q. Launched in November 2023, this AI chatbot was crafted to provide both generative and analytical support based...

https://www.socialsamosa.com/news-2/aws-availability-amazon-q-ai-assistant-4532927

WebEngage has launched its 'State of Careers in Retention Marketing' Report, a comprehensive study on the evolving landscape of careers in retention marketing. In a continuously evolving marke...

https://www.socialsamosa.com/report/data-analytics-crucial-for-retention-marketing-report-4533120

Mumbai-based ROI-focused agency Yellophant Digital, started by Preksha Sheth, Angad Singh Manchanda, & Lavinn Rajpal in 2020 to cater to startups and SMEs, has officially been acquired by the ind...

https://www.socialsamosa.com/industry-updates/chimpz-inc-acquires-yellophant-digital-4533778

Mayur Hola has been appointed as VP - Brand at Swiggy. Hola has updated his LinkedIn profile with the latest development. He used to be the Chief Marketing Officer at Culinary Brands where he lo...

https://www.socialsamosa.com/industry-updates/culinary-brands-mayur-hola-joins-swiggy-vp-brand-4533915

Varun Mundra has been promoted to Senior Vice President of Marketing at Motilal Oswal Financial Services Limited. He previously worked as Vice President of Brand & Product Marketing at the compa...

https://www.socialsamosa.com/industry-updates/varun-mundra-senior-vp-marketing-motilal-oswal-financial-services-4533846

UnFoldMart has announced its strategic collaboration for digital marketing mandate with DocTrePat.  With an understanding of consumer behaviour and market dynamics, UnFoldMart aims to propel D...

https://www.socialsamosa.com/industry-updates/unfoldmart-digital-marketing-mandate-doctrepat-4533772

The 2024 general elections are already underway with multiple voting phases being carried out across the country. While the results of the biggest democratic elections in the world will be announ...

https://www.socialsamosa.com/samosa-snippets/bjp-marketing-strategy-lok-sabha-elections-2024-4533358

On April 1st, 2013, amidst the playful spirit of All Fools Day, Infectious Advertising emerged from humble beginnings — on top of a garage. For Nisha Singhania , CEO & Managing Partner of Infec...

https://www.socialsamosa.com/interviews/infectious-advertising-nisha-singhania-ramanuj-shastry-4533101

Brand Street Integrated, a digital marketing agency, has declared its acquisition of 3% Collective. This strategic initiative signifies a pivotal moment in the trajectory of both entities, as the...

https://www.socialsamosa.com/industry-updates/brand-street-integrated-acquires-3-percent-collective-4533024

Laneige has introduced Sara Tendulkar as its brand ambassador in India. Sara Tendulkar, brand ambassador, Laneige India, commented, “I am thrilled to be part of Laneige's family. As someone w...

https://www.socialsamosa.com/industry-updates/laneige-sara-tendulkar-brand-ambassador-4533062

In today’s world, as differentiation in products and services reduces, customer experience has emerged as the primary differentiator. Thus, brands are investing significantly in how they engage...

https://www.socialsamosa.com/guest-post/how-ai-changing-world-customer-relationship-management-4532033

FCB Ulka announces Hemant Shringy as its new Chief Creative Officer, marking a significant step in the agency's ongoing creative evolution.  As chief creative officer, Hemant will be partneri...

https://www.socialsamosa.com/industry-updates/fcb-ulka-hemant-shringy-cco-4532535

Amazon's advertising revenue increased by 24% in the first quarter, reaching $11.8 billion compared to $9.5 billion last year. This growth exceeded analysts' expectations, who predicted $11.7 bil...

https://www.socialsamosa.com/industry-updates/amazon-advertising-revenue-first-quarter-2024-4531429

Snapchat has revealed its new suite of augmented reality (AR) and machine learning (ML) tools aimed at helping brands and advertisers engage users on the platform through interactive experiences....

https://www.socialsamosa.com/news-2/snapchat-ar-and-ml-tools-brands-advertisers-4530317

Director Sanjay Leela Bhansali, known for his visually stunning cinematic creations, has ventured into the streaming industry with, "Heeramandi: The Diamond Bazaar." This period drama is set agai...

https://www.socialsamosa.com/indian-social-media-case-studies/movie-marketing/heeramandi-marketing-strategy-sanjay-leela-bhansali-4531167

Marking its 100th anniversary, LUX has announced Suhana Khan as the brand's newest ambassador for its body wash range. She represents the spirit of a new generation – bold, unapologetic, and em...

https://www.socialsamosa.com/industry-updates/lux-suhana-khan-brand-ambassador-4531118

Adobe has announced an expansion of its bug bounty program, aimed at incentivizing security researchers to discover and responsibly disclose bugs specific to their implementations of Content Cred...

https://www.socialsamosa.com/news-2/adobe-ethical-hackers-build-safer-ai-tools-4531093

Priya Barve has joined WPP as India’s Client Lead for Hindustan Unilever Limited. Priya brings over two decades of experience in advertising and marketing and has held leadership roles with Goo...

https://www.socialsamosa.com/industry-updates/wpp-india-priya-barve-client-lead-hul-4530458

“He wasn’t just the best option. He was the only option that made sense.”   This is what Noise’s CEO & Co-Founder Gaurav Khatri had recently said about onboarding Virat Kohli as their ...

https://www.socialsamosa.com/experts-speak/virat-kohli-brand-endorsement-journey-4530180

Sociowash has secured the creative digital mandate for inDrive India. The strategic partnership aims to boost brand visibility and growth in the Indian market by leveraging digital platforms. The...

https://www.socialsamosa.com/industry-updates/sociowash-creative-mandate-indrive-4530670

Mark Zuckerberg has announced new features for WhatsApp Communities, allowing groups within a community to create events, simplifying the process of coming together both online and in person. He...

https://www.socialsamosa.com/news-2/whatsapp-communities-new-features-4530241

Shiv Naresh Sports has partnered with Maverick Global as its digital marketing and communication partner. With a focus on developing impactful campaigns aligned with Shiv Naresh's objectives, M...

https://www.socialsamosa.com/industry-updates/maverick-global-digital-marketing-mandate-shiv-naresh-sports-4530339

Most of us have often at least once in our life heard the people around us use words like, 'Oh, I'm feeling depressed', and 'Oh, this gives me OCD' without really understanding the meaning, depth...

https://www.socialsamosa.com/topical-spot/campaigns-break-stigma-mental-health-over-the-years-4515651

Goafest 2024 is set to bring back 'Advertising Rocks', an initiative that offers a unique platform for India's Advertising, Media, and Marketing community to showcase their musical talents. Embra...

https://www.socialsamosa.com/industry-updates/goafest-2024-advertising-rocks-4534097

TAM Sports, a division of TAM Media Research has released its latest report on celebrity endorsement during IPL 2024. It details statistics from the first 37 matches of IPL 2024. According to it,...

https://www.socialsamosa.com/report/ipl-17-decline-ad-shares-celebrity-endorsements-4527190

Today, the dating app Bumble unveiled a refreshed visual identity and a new global campaign. The campaign coincides with the dating app expanding upon its signature 'Make The First Move' function...

https://www.socialsamosa.com/industry-updates/bumble-new-logo-4527168

#ShareTheLoad is a long-running movement by Ariel that highlights the unequal distribution of household chores at home. This year, their campaign HomeTeams #ShareTheLoad is urging men to step up...

https://www.socialsamosa.com/campaign-spot/ariels-sharetheload-humorously-helps-men-locate-basic-items-homes-4525056

Packaging design is a multifaceted tool beyond aesthetics and functionality; it communicates, shapes perceptions, and connects with consumers. In today's interconnected world, inclusive packaging...

https://www.socialsamosa.com/guest-post/making-packaging-inclusive-beyond-aesthetics-4526018

Quoraverse , a three-city conference for the inquisitive minds of marketing professionals, strategic visionaries, and creative luminaries coming together to master the art of engagement through Q...

https://www.socialsamosa.com/events/leading-agency-heads-marketers-grace-quoraverse-gurugram-4525113

ETML, a Growth Advertising and Analytics Company has bagged the digital mandate for Manipal Hospitals’ International Business Unit with an aim at promoting medical tourism. This strategic partn...

https://www.socialsamosa.com/industry-updates/etml-digital-mandate-manipal-hospitals-international-business-unit-4526989

Sports brand PUMA India has announced Ibrahim Ali Khan Pataudi, as its newest ambassador.  Under this association, he will front the brand’s sports-inspired limited-edition footwear and appa...

https://www.socialsamosa.com/industry-updates/puma-ibrahim-ali-khan-brand-ambassador-4526949

Google recently laid off several employees, focusing on its Python section, where the entire team was let go as part of Google's strategy to cut costs by hiring less expensive labour outside the...

https://www.socialsamosa.com/news-2/google-lays-off-python-team-cut-costs-cheaper-labour-4526590

Infinity Advertising Services, an integrated advertising and communication organisation, has appointed Satyendra Mallik as its new Chief Executive Officer. Mallik is an industry veteran, with ove...

https://www.socialsamosa.com/industry-updates/infinity-advertising-appoints-satyendra-mallik-ceo-4526656

To boost engagement, Meta is running a limited-time bonus program for Threads. Recently, many accounts have talked about the program, with Meta confirming that invited creators have unique requ...

https://www.socialsamosa.com/news-2/meta-bonus-program-creators-threads-4526223

OpenAI introduced a new feature called Memory in February, enabling ChatGPT to retain queries, prompts, and customisations for users. Initially accessible to a limited audience, Memory is now ope...

https://www.socialsamosa.com/news-2/openai-extends-chatgpt-memory-feature-paid-subscribers-worldwide-4526554

According to data released by SCORE, an ad effectiveness measurement solution offered by Synchronize India and Unomer, Tata, Angel One, and Amul have secured top 3  their positions as the Top 3 ...

https://www.socialsamosa.com/report/tata-angel-one-amul-top-three-recalled-brands-ipl-2024-4526071

French philosopher and cultural critic Jean Baudrillard in his book Simulacra and Simulation examined how contemporary politics is influenced by mass media and consumerism. He argued that politic...

https://www.socialsamosa.com/experts-speak/brand-rahul-gandhi-reinventing-pappu-stereotype-4526257

Jajabor Brand Consultancy and Evolved Group have partnered to launch a joint venture called AD VITAM. Evolved Group which has worked with some brands across the globe including Google, YouTube, U...

https://www.socialsamosa.com/industry-updates/jajabor-brand-consultancy-evolved-group-joint-venture-4526076

The Indian Premier League, a prominent sporting event and an annual extravaganza for advertisers, has commenced with a range of brands unveiling their IPL campaigns for 2024 including official pa...

https://www.socialsamosa.com/topical-spot/ipl-campaigns-2024-4445741

BSH Home Appliances Pvt. Ltd. has appointed Pinaki Gupta as the Head of Brand Marketing.   In his new capacity at BSH Home Appliances, Pinaki will lead the charge in crafting innovative brand...

https://www.socialsamosa.com/industry-updates/bsh-home-appliances-india-pinaki-gupta-head-of-brand-marketing-4526007

Leo Burnett India, part of Publicis Groupe India has strengthened its senior leadership team with the appointment of Anirban Roy as Chief Strategy Officer. Roy will report to Amitesh Rao, CEO, of...

https://www.socialsamosa.com/industry-updates/leo-burnett-india-anirban-roy-chief-strategy-officer-4525955

Pallavi Chakravarti , Founder and CCO of Fundamental, Raj Kamble , Founder & CCO of Famous Innovations and Mayuri Nikumbh , Head of Design at Conran Design, join as Jury Chair for Diversity,...

https://www.socialsamosa.com/industry-updates/abby-awards-announces-jury-chairs-4525188

How can a brand raise awareness about cancer? While recent examples would go to show it can be done by creating fake scenarios like the controversial Poonam Pandey cervical cancer gimmick, there ...

https://www.socialsamosa.com/experts-speak/what-makes-social-awareness-campaign-successful-4524780

Art-E MediaTech, an integrated marketing and technology agency has announced its robust plans to double its team size. As part of the hiring and growth strategy, the agency will double the employ...

https://www.socialsamosa.com/industry-updates/arte-double-workforce-coming-quarter-4525052

Elon Musk, CEO of X, has issued a warning stating that some creators will have their ad revenue sharing paused due to a pending investigation to look into the use of bots to spam likes, replies, ...

https://www.socialsamosa.com/news-2/elon-musk-ad-revenue-suspension-x-creators-bots-4524605

Brand Visage Communications wins the digital marketing mandate for Fab Essentials by Fabindia. The partnership between BVC Delhi and Fab Essentials following a multi-agency pitch, will harness th...

https://www.socialsamosa.com/industry-updates/brand-visage-communications-digital-marketing-mandate-fab-essentials-fabindia-4525026

Virtue Worldwide, a creative agency powered by VICE Media Group announces the appointment of Saumya Baijal as Director of Brand Strategy, further strengthening its leadership team in India. Saumy...

https://www.socialsamosa.com/industry-updates/saumya-baijal-virtue-worldwide-director-brand-strategy-4524879

Prachi Nigam achieved an impressive score of 98.5% in Uttar Pradesh's Class 10 board exam, earning praise on social media. However, the positivity quickly turned to negativity as trolls mocked he...

https://www.socialsamosa.com/news-2/bombay-shaving-company-ad-prachi-nigam-receives-flak-4524249