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Social Media Explorer Digital Marketing
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Link: http://www.socialmediaexplorer.com
Description: Social Media Consulting, Public Speaking and Education
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Rebooting With Mitch Joel
Published: Monday June 17th 6AM
Link: http://www.socialmediaexplorer.com...-marketing/rebooting-with-mitch-joel/
Description: There are few authors I’d recommend buying their books based solely on who they are and what they know. But Mitch Joel is one of them. With his first book, Six Pixels of Separation Business Plus, 2010 he solidified his reputation as one of the leading minds in digital marketing. His new book, CTR ALT DEL: Reboot Your Business. Reboot Your Life. Your Future Depends On It XXXX, 2013 Joel is at it again, telling us what we need to know to be successful tomorrow, not just today. The book goes ... read more »
What S In A Name
Published: Monday June 10th 6AM
Link: http://www.socialmediaexplorer.com/digital-marketing/whats-in-a-name/
Description: Two friends of mine are expecting a baby any day now. They know it’s a girl and, as their last name is Barr, I’ve begged them to name her Tiki. Regardless, I’ll probably call the baby Tiki. Because I can. In all seriousness, though, picking the right name is an important task for a parent. This is what the child will be known as, what people will call her and will serve as the basis for potential teasing as a child. If I had a dime for every jackass who walked up to me in schoo... read more »
What A One-hit Wonder Taught Me About Marketing
Published: Monday May 20th 7AM
Link: http://www.socialmediaexplorer.com...hit-wonder-taught-me-about-marketing/
Description: There’s one phone number that most people can recite, regardless of demographic. And I mean full phone number, not 9-1-1. Think about it for a minute: What’s the one phone number than most everyone you know has in common they can recite without hesitation 867-5309. Tommy Tutone’s hit from 1981 emblazoned the number in our minds, and while little more of the song is all that memorable, “867-5309/Jenny” has an incredible marketing lesson buried within it’s one-h... read more »
Dynamic Content The Future Of The Web Is Here
Published: Tuesday April 23rd 8AM
Link: http://www.socialmediaexplorer.com...ontent-the-future-of-the-web-is-here/
Description: There is a new trend that is on the horizon. It s subtle so you may not even notice its happening until it s too late. It s mostly referred to as Dynamic Content which doesn t seem substantial enough to truly describe its power. Here s a thought to help clarify. What if your website could change for every visitor to show them the content that is MOST relevant to them Do you think that would impact sales and conversions As long as the information you know about the visitor is relevant and accurat... read more »
Marketers Are Failing Miserably At Building Business Credibility
Published: Tuesday April 16th 6AM
Link: http://www.socialmediaexplorer.com...bly-at-building-business-credibility/
Description: Does that make your blood boil a little It sure does for me. I ve spent my entire career as a marketer trying to prove marketing s value to business results. To see that my peeps lack credibility and are viewed as not understanding business is disheartening to say the least. In the early days in my career I noticed there were two different types of companies that had a large impact on marketer credibility: sales-driven companies and market-driven companies. The Sales-Driven Company The sales-dri... read more »
Facebook Saturation
Published: Monday March 4th 6AM
Link: http://www.socialmediaexplorer.com/digital-marketing/facebook-saturation/
Description: Facebook is getting noisy. You’ve noticed it, too. If I’ve had one person mention a lot more sponsored posts and in-stream advertising in the last month, I’ve had 100. It’s frustrating for some users, interesting for marketers and a economic boon to the advertisers using it well. But let’s not make assumptions about why it’s happening, how people are reacting to it or what it means because assumptions are, almost always, wrong. Do Facebook Users Hate Ads and S... read more »
A Conference That Can Help You Reinvent Your Business
Published: Thursday February 28th 6AM
Link: http://www.socialmediaexplorer.com...-can-help-you-reinvent-your-business/
Description: Why do you go to a conference Perhaps to learn more about tactics that have worked well for others. Or to network with people in your field. Often, it s to educate yourself on cutting edge techniques or tools. But can a conference help you become more innovative Can a conference help you think beyond the scope of best practices and industry trends Is it possible to return from a conference inspired and equipped to do the creative work that will help you reinvent your business Last year, C2-MTL, ... read more »
Businesses Have Something To Learn From Internet Marketers
Published: Wednesday February 27th 6AM
Link: http://www.socialmediaexplorer.com...ing-to-learn-from-internet-marketers/
Description: For some of us the words online marketer makes us want to throw up in our mouth a little. Why Because most people think of online marketers as those people who trick you into giving them your email address so they can spam you with crappy offers for things you don t want. I ve certainly run into my share of these. But here s the reality. Love Em or Hate Em, we all have something to learn from online marketers. Internet Marketers are Master Email List Builders Online marketers know most people do... read more »
The Death Of The Sales Funnel As We Know It
Published: Tuesday February 19th 6AM
Link: http://www.socialmediaexplorer.com...th-of-the-sales-funnel-as-we-know-it/
Description: The sales funnel has been around for as long as any of us have been in business. It is a tool that has been used to visualize everything from the sales process to marketing impact on an organization. I m a big fan of the sales funnel. It is one of the primary visuals I ve used to help executives understand where social media and digital marketing fit into the context of business. But the truth is, the traditional sales funnel model has been dead for years; we just haven t come to accept it yet. ... read more »
Technology Is The Drive, Humanity Is The Touchdown
Published: Monday February 18th 6AM
Link: http://www.socialmediaexplorer.com...-the-drive-humanity-is-the-touchdown/
Description: There are two sides to good digital marketing execution, whether it’s email, website, mobile, social or even customer service. One side is the technology. Without good technology, you’re crippled in today’s marketing environment. You need a fast and responsive website. You need software to help you manage social networks. You need versatile email software that perhaps even serves as a customer relationship management portal. Technology is critical. But it’s only half of t... read more »
The Difference In Fan And Customer Acquisition
Published: Monday February 11th 6AM
Link: http://www.socialmediaexplorer.com...ence-in-fan-and-customer-acquisition/
Description: The CMO of a large retail brand stood on stage recently, proudly showing off a fan acquisition campaign that had successfully driven tens of thousands more Likes on Facebook. A hand went up in the audience. Those Likes are impressive, but how many of your products did you sell as a result The CMO shrugged and said, Well, that really wasn t the point of the campaign. It was about acquisition. It s a good thing that CMO was talking to an audience of marketers and not his or her board of directors.... read more »