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nnaweb.org Pub Aux Live Programs

THE NATIONAL NEWSPAPER ASSOCIATION, IN PARTNERSHIP WITH THE IOWA NEWSPAPER FOUNDATION, BRINGS COMMUNITY NEWSPAPERS REVENUE-GENERATING IDEAS. PUB AUX LIVE features publishers, editors, ad directors and others, with proven and workable ideas to increase revenue and help you build a stronger company.   LETTERS TO SANTA SPECIAL SECTION [https://www.regonline.com/NNASantaSectionArc] GETTING YOUR COMMUNITY INVOLVED WHILE BUILDING AD REVENUE [https://www.regonline.com/NNASantaSectionArc] Publishing Letters to Santa in the newspaper is a fun way to increase reader engagement, but it can also be a great way to drive more advertising sales around the holidays. In this session, learn how Sue Brown, editor of the Pleasanton (TX) Express, uses a Letters to Santa special section to both excite readers and draw in holiday advertising revenue. To hear this program, go to the archive here [https://www.regonline.com/NNASantaSectionArc]. ((img|suebrown.jpg)) ((img|letterstosantafront2014.jpg))   AD PACKAGES FOR NEW BUSINESSES [https://www.regonline.com/NNAAdsArchive] IS THERE A NEW BUSINESS IN YOUR TOWN? [https://www.regonline.com/NNAAdsArchive] OFFER THIS PACKAGE INSTEAD OF A FREE STORY [https://www.regonline.com/NNAAdsArchive] Successful business people know that a planned advertising and promotion program is essential to long-term business health. When a new business starts in the community, they always want a free story and photo in the local paper. The News-Gazette Corp., instead, offers a mix of print and digital media that maximizes a business's exposure in the paper's market. To hear this program, go to the archive here [https://www.regonline.com/NNAAdsArchive]. ((img|matt-paxton-for-website.jpg)) ((img|newbusinesspackagesflierpage1.jpg)) ((img|newbusinesspackagesflierpage2.jpg)) PRACTICAL USE OF EDOC [https://www.regonline.com/NNAeDocArchive] AND HOW TO USE THE [https://www.regonline.com/NNAeDocArchive] NEW SERVICE HUBS [https://www.regonline.com/NNAeDocArchive] Brad Hill and Max Heath will focus on the practical use of eDoc. They will cover questions about how it affects entering the mail, postage payments and record keeping, and they will spend some time on creating a contingency plan, which is a MUST-know for anyone who does eDoc. EXTRA! NNA Postal Committee Chair Max Heath will tell you how to use the new Service Hubs announced in July by USPS. Make sure you know how to improve your service to subscribers through Hubs! To hear this program, go to the archive here [https://www.regonline.com/NNAeDocArchive]. ((img|hill-heath-philbrick.jpg)) ((img|edoc-image.jpg))  SPECTACULAR SPECIAL SECTIONS [https://www.regonline.com/NNAGuidesArchive] Learn the ins and outs of creating a Fall Hunting Guide & Spring Hosptial Section Steve and Cynthia Haynes own and operate newspapers in Kansas. They have built a successful operation, which includes special sections that attract loyal readers and advertisers. They will discuss how they created two of their most successful special sections—A Fall Hunting Guide and a Spring Rural Health Section during this program. To hear this program, go to the archive here [https://www.regonline.com/NNAGuidesArchive].  ((img|steveandcynthia.jpg)) ((img|huntingguidecover.jpg)) ((img|ruralhealthcover.jpg)) FOOTBALL POLLS [https://www.regonline.com/Register/Checkin.aspx?EventID=1717143] BUILDING AD REVENUE WITH AN ENGAGING SPORTS FEATURE Regina Keilers uses a football poll designed just for her paper's advertisers. During the football season, 12 advertisers can pick the game winners to receive a large ad on a specialty page that highlights all the advertisers involved and the local high school, the local college and the state professional football teams. The polls provide The Fayette County Record a guaranteed weekly revenue boost. To hear this program, go to the archive here [https://www.regonline.com/Register/Checkin.aspx?EventID=1717143]. ((img|reginakeilers.jpg)) ((img|footballad.jpg))   TRAINING GRANTS [https://www.regonline.com/NNAStaffGrantsArchive] MONEY FROM THE GOVERNMENT TO HELP TRAIN YOUR STAFF Rob Dump, owner of six community newspapers in Nebraska, saw an opportunity to bring some professional training to his staff. His papers are small, ranging in circulation from 312 to 2,000. Because of tight budgets many community papers cannot afford to bring in trainers. Dump sought an opprtunity. He applied for government grants specifically for training. The information provided in this case is state-specific, but the idea of seeking and finding money for training could transfer to other communities. To hear this program, go to the archive here [https://www.regonline.com/NNAStaffGrantsArchive]. ((img|robdump.jpg)) ((img|workertrainingguide.jpg))     Sponsored Contests Enhance Your Newspaper's Visibility Sponsored contests are a low-cost, low-effort way to increase visibility for your newspaper and your sponsors. In this session, learn how the Brentwood (CA) Press & Publishing Co. has used a variety of contests, utilizing print and online, to add value for its clients; and learn how you, too, can put sponsored contests into play at your paper. To hear this program, go to the archive here [https://www.regonline.com/NNAContestsArchive].  ((img|michele-chatburn.jpg)) ((img|meetpresten.jpg)) ((img|cutestpet.jpg))   Working with eDoc Save Time, Money and Problems with the USPS Postal eDoc is a time and money saver. It can protect newspapers from errors that creep into hard-copy postage statement filing. Bringing newspapers into the USPS digital tracking environment will pay off in better trouble-shooting and tracking service in years to come. Learn how to get on board smoothly and efficiently from the experts in the business. To hear this program, go to the archive here [https://www.regonline.com/eDocArchive].  ((img|pubauxlivedecember2014.jpg)) ((img|dashboard.jpg))   NEWSPAPERBATON: PROMOTING NEWSPAPERS AND COMMUNITIES [https://www.regonline.com/NewspaperbatonArc] Loving your newspaper and your community. In April 2014, the North Carolina Press Association engaged in a month-long program to promote newspapers in the state. The association asked its members to write a social media love letter to newspapers. The project, Newspaperbaton, is modeled after projects in cities around the nation in which people sign up for a day, post several photos with a caption about a specific topic, then pass the “baton” on to the next person who signed up for the next day using Instagram or Facebook. To hear this program, go to the archive here [https://www.regonline.com/NewspaperbatonArc]. ((img|lauranakoneczny.jpg)) ((img|instagrampage.jpg))   IMB: FACTS NOT FICTION [https://www.regonline.com/IMBArchive] UNDERSTANDING THE IMPORTANCE OF EDOC AND INTELLIGENT MAIL BARCODES [https://www.regonline.com/IMBArchive] Now that you can order anything from toasters to drones online, it is no surprise that communicating with the U.S. Postal Service solely through electronic documentation is in your future. Not yet a requirement for all publications, but beneficial to most, the new eDoc options that eliminate paperwork for you and USPS are in place. Electronic filing and new Full-Service Barcodes are part of the Postal Service’s future plans for improving service. Learn how you can get in the door with minimum fuss and prepare your newspaper for the electronic future of mailing. To hear this program, go to the archive here [https://www.regonline.com/IMBArchive].  ((img|pubauxlivedecember2014.jpg)) ((img|eDoc.jpg))   Live Streaming of Sports [https://www.regonline.com/LocalSportsArchive] by the Columbus (KS) News-Report [https://www.regonline.com/LocalSportsArchive]   Larry Hiatt, publisher of the Columbus News-Report, spent a summer in Tonganoxie, KS, where he talked his way into a job at the weekly Tonganoxie Mirror as a Printers Devil at the age of 13. For the next 61 years he never had a job other than working in newspapers. He worked for and with some really outstanding people, and learned from them all. He has owned four newspapers and was never in a bad newspaper town. Hiatt believes that the newspaper is still important to every community and I strongly believe it is as important and vibrant as it ever was. He began live streaming sports in his community not too long ago and is continually learning and expanding this operation. To hear this program, go to the archive here [https://www.regonline.com/LocalSportsArchive].   ((img|larryhiatt.jpg))   ((img|mediacrew.jpg))  ((img|equipment.jpg)) SEQUOYAH COUNTY TIMES TREASURE HUNT! [https://www.regonline.com/TreasureHuntArchive1]  This spring the Sequoyah County Times hosted its first Treasure Hunt—Find our Diamond in the Rough. It was designed as a treasure hunt to boost ROP ads and revenue instead of adding another special section. They really wanted something that would excite and involve readers and that would guarantee the sponsoring advertisers readership. Any newspaper could adapt this to their market and have success with it. The staff began by putting together a plan that included what the “treasure” would be, what the revenue goal needed to be, the number of sponsoring advertisers necessary to reach that goal, the size of the ads that would run in the sponsorship package, the approximate time frame that the hunt would last and by locating a headline sponsor that would donate the grand prize.This is the fifth installment of Pub Aux Live on Aug. 7, 2014. To hear this program, go to the archive here [https://www.regonline.com/TreasureHuntArchive1].  ((img|treasurehunt.jpg))  ((img|blackdiamond.jpg))  ((img|treasurehuntprize.jpg))   Sports Posters: Make Your High School Readers the Stars! [https://www.regonline.com/SportsPostersArchive] And Fundraising for Subscriptions [https://www.regonline.com/SportsPostersArchive]  Melanie Brubaker Mazur managing editor of the Pine River Times in Bayfield, CO, shared an advertising idea that the Times has offered for about 5 years. It’s a sports poster that features local high school athletes and their game schedules. Joining her was Sandra Trujillo, a patient care coordinator for a local medical office. Sandra came to Melanie’s aid four years ago when the weekly paper faced some economic setbacks because of the poor economy. She will talk about the fundraising efforts she initiated to help raise money for her town’s paper. This is the fourth installment of Pub Aux Live on July 10, 2014. To hear this program, go to the archive here [https://www.regonline.com/SportsPostersArchive]. ((img|melanieandsandra.jpg)) ((img|ihswinterfinal.jpg))  ((img|bhsposterfall.jpg)) SO YOU WANT TO BE A PUBLISHER [https://www.regonline.com/Register/Checkin.aspx?EventID=1561416] Ed Pawlenty, a relatively new ower of two newspapers in Minnesota, and Julie Bergman, a newspaper owner and broker, provided some insight on buying community newspapers, during the third installment of Pub Aux Live on June 5, 2014. To hear this program, go to the archive here [https://www.regonline.com/Register/Checkin.aspx?EventID=1561416]. ((img|ed-julie.jpg)) HOMELAND: BUILDING REAL ESTATE AD REVENUE [https://www.regonline.com/Register/Checkin.aspx?EventID=1550860] Eric Denty and Melissa Mallard told how they increased the real estate advertising in the Jesup (GA) Press-Sentinel, a 7,200 twice-weekly publication, with a special section geared toward real estate companies. To hear this program, which ran May 8, 2014, go to the archive here [https://www.regonline.com/Register/Checkin.aspx?EventID=1550860]. ((img|ericdenty.jpg))  ((img|melissamallard.jpg)) ((img|homelandsection.jpg))   HATS IN THE RING: A SURE SUCCESS FOR POLITICAL ADVERTISING [https://www.regonline.com/Register/Checkin.aspx?EventID=1535958] The the first Pub Aux Live program which went live April 3, 2014, showcased Roy Eaton, publisher of the Wise County Messenger in Decatur, TX. He outlined how he built political advertising in his newspaper through his Hats in The Ring political ad idea. To hear this program, go to the archive here [https://www.regonline.com/Register/Checkin.aspx?EventID=1535958].   ((img|roy-eaton-pub-aux-live.jpg))  ((img|hats-in-the-ring.jpg)) Roy Eaton

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